The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook,

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Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

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The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

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Userzoom

APRIL 21, 2020

UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. As they state: “We’re on a mission to stamp out cognitive bias and make our products the best they can be.” I think UX should be at the core of every digital business and product.

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The Product Coalition

AUGUST 6, 2023

We asked product leaders how they lead daily standup activities. By Tremis Skeete , for Product Coalition Daily standups — the daily meetings product team members are either excited about or quietly dread. Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday?

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Atomic Spin PM

AUGUST 1, 2019

These days, most companies are expected to have some sort of digital or connected solution. Even industries that have been paper-based or seem removed from connected solutions are feeling pressure. Their executives may think they need a solution, but what should it be? And how do you determine if software is the right solution?

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Atomic Spin PM

AUGUST 1, 2019

These days, most companies are expected to have some sort of digital or connected solution. Even industries that have been paper-based or seem removed from connected solutions are feeling pressure. Their executives may think they need a solution, but what should it be? And how do you determine if software is the right solution?

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager. Let’s dig in!

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Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Integrates with your project management tool A word about integration.

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Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? We discussed business ideas, researched options for funding, and most importantly, we supported each other.

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The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. with user research to test our hypothesis.

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The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Price range: Medium priced smartwatch Sales channel: Focus on D2C via online platforms.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. Three Steps to “Continuous Discovery:”.

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DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. Three Steps to “Continuous Discovery:”.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Mind the Product

APRIL 10, 2017

As technology professionals, we have been stuck at metaphorical basecamp for years. The knowns have helped us find stability; allowed us to confidently work through challenges and find solutions. Like the technology we use to build the products we love ages and gets left behind, Agile has died while we were perfecting our standup.

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Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

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Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. Three Steps to “Continuous Discovery:”.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Mind the Product

JANUARY 22, 2018

Replatforming is arguably one of the most difficult things you can tackle in a product management career. Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. This gives each platform a unique twist and makes each replatforming project unlike any other.

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Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. For an even deeper dive, be sure to check out Tim’s Product Discovery masterclass. Why should product managers care about analytics, and where should it fit into?

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Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Do your research. Work with the product.

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Mind the Product

AUGUST 31, 2017

Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. In the start of his presentation at ProductTank NYC, he further breaks down his experience by listing some of the professional roles he’s played, like Lab Researcher, R&D Engineer, Product Manager, and Startup Advisor.

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Research Software User Testing Customer Experience Product Research 88

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

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Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Let’s get started!

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ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

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The Product Guy

JUNE 18, 2020

Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedback loop has a minimum of four stages. The feedback loop process is.

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The Product Coalition

MAY 26, 2018

And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation.

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Userpilot

JUNE 22, 2021

The role of customer success is to help customers outline and achieve their desired outcomes when using your product. The latter is an ongoing process that proactively helps the customer get the most out of your product. For instance, maybe the customer has not been effectively onboarded or guided through the product.

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User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

NOVEMBER 21, 2023

If so, you should definitely watch the talk that Jason Knight , a product consultant and advisor, gave at this year’s Product Drive hosted by Userpilot. In his talk, Jason talked about how product managers can upskill to meet the challenges in their daily work and how to make sure that their organizations value their work.

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Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.

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User Testing Feedback Software Product Research Analytic Tools 105

Gainsight

OCTOBER 3, 2019

In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands. Differentiate your business with CX. Website optimization.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Mironov Consulting

AUGUST 8, 2017

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. See personas 4 and 7.” See personas 4 and 7.”

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User Testing Customer Experience Analytic Tools Research Software 101

The Product Coalition

SEPTEMBER 4, 2019

Here’s what I do to conduct interviews for products owners/managers. For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. Process & orga What do your product management process look like? How did you do it?

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Weak Development Team Product Research User Testing Research Software 60

BrainStation Product Management

MAY 7, 2019

Product Management has been getting a lot of attention lately, and for good reason – often called the ‘mini-CEOs’ of product, Product Managers (PMs) have a unique yet critical role in many organizations. Depending on the organization, industry, and type of product, the details of a PM role will vary. What Does a PM Do?

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Product Talk

MAY 10, 2023

For many product teams , continuous discovery is a brand-new way of working. To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ).

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Melissa Perri

MAY 5, 2016

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? I was tired of building products that no one used. When I had the chance to try the MVP approach on a new product, I jumped on it.

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