Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Know your user. Caught your interest?

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook,

B2C 60

B2C User Testing B2B Product Research 60

The Product Coalition

NOVEMBER 14, 2023

My guess is that’s because whether you like someone’s designs are relatively more subjective than whether you like a product manager’s approach, but I still think there are many traits that we can systematically identify when looking for a strong designer. Our product is also consumer-facing (donors and recipients).

User Testing 123

User Testing Startups B2C Product Research 123

Product Talk

SEPTEMBER 1, 2021

Continuous discovery is more of a journey than a destination. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. Continuous discovery is more of a journey than a destination.

Product Research 222

Product Research User Testing Technical Review Data Visualization 222

Centercode

DECEMBER 28, 2022

Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing.

Product Research 40

Product Research User Testing Testing B2C 40

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. In this article, I’ll show you how my team and I approach product rollouts at Mixpanel in four major stages—and why no step should go skipped.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Mind the Product

FEBRUARY 27, 2018

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Reduce the Costs of Failure.

User Testing 98

User Testing Product Research Product Marketing Testing 98

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. Three Steps to “Continuous Discovery:”.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. Three Steps to “Continuous Discovery:”.

Product Research 40

Product Research User Testing Testing Data Visualization 40

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

User Testing 118

User Testing Customer Feedback Customer Experience Product Research 118

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. Three Steps to “Continuous Discovery:”.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userzoom

APRIL 21, 2020

UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. As they state: “We’re on a mission to stamp out cognitive bias and make our products the best they can be.” I think UX should be at the core of every digital business and product.

User Testing 93

User Testing Research Software Data Visualization Product Research 93

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Here’s the simple way to break it down.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. How you increase trial-to-paid conversion rate determines how good your SaaS model is.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. The challenge?

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. with user research to test our hypothesis.

Customer Experience 140

Customer Experience User Testing Data Visualization Analytic Tools 140

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. For an even deeper dive, be sure to check out Tim’s Product Discovery masterclass. Why should product managers care about analytics, and where should it fit into?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

AUGUST 6, 2023

We asked product leaders how they lead daily standup activities. By Tremis Skeete , for Product Coalition Daily standups — the daily meetings product team members are either excited about or quietly dread. Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday?

Research Software 137

Research Software Reporting Tools Product Research User Testing 137

Userpilot

OCTOBER 15, 2023

But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? While a growth marketer emphasizes experimentation to drive growth and bolster retention, a product marketer centers on activation and adoption. This article will help answer that exact question.

Analytic Tools 99

Analytic Tools Feedback Software Data Visualization User Testing 99

The Product Guy

JUNE 18, 2020

Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedback loop has a minimum of four stages. The feedback loop process is.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product Guy

APRIL 23, 2019

Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. For a Product Manager, building the right product is more important than building the product right.”. Next, you have solved all the incredible technical challenges involved in building this product.

Product Research 141

Product Research User Testing Customer Experience Customer Feedback 141

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager. Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. This post lays out the different categories of tools your product team needs in the stack and provides some example tools in each category. Roadmunk , ProdPad.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Indicative

MARCH 12, 2021

The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. That means SaaS product and marketing teams need to shift their focus toward product adoption. A Framework for Driving Product Adoption.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

AUGUST 10, 2020

Is it the product manager’s best friend? In this article I’ll cover whether and why data is important for the product manager. The product manager Photo by airfocus on Unsplash Let’s take it to the product management world: It always starts with a question or an idea: An aha moment in the shower / toilet / dream?—?choose

Data Visualization 170

Data Visualization User Testing Analytic Tools B2C 170

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

NOVEMBER 21, 2023

If so, you should definitely watch the talk that Jason Knight , a product consultant and advisor, gave at this year’s Product Drive hosted by Userpilot. In his talk, Jason talked about how product managers can upskill to meet the challenges in their daily work and how to make sure that their organizations value their work.

Technical Review 85

Technical Review User Testing Product Management Product Manager 85

Mind the Product

APRIL 10, 2017

Like the technology we use to build the products we love ages and gets left behind, Agile has died while we were perfecting our standup. Big companies have spent millions investing in these practices in a heroic effort to modernize the way they develop products. We are building and creating a product. Respect the craft a little.

Agile 194

Agile Research Software Product Research Customer Experience 194

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Centercode

JULY 6, 2023

Recruiting the right beta testers is crucial to the success of any beta test, but it can be especially challenging when running tests for B2B (business to business) products.

B2B 40

B2B B2C User Testing Customer Feedback 40

AB Tasty

MARCH 3, 2024

It covers the fact that an e-commerce visitor becomes a customer by buying something, or simply the fact that this visitor went farther than just the homepage, or clicks on a product page, or adds this product to the cart. For example, the number of product pages seen by an e-commerce visitor is harder to interpret.

Software Review 52

Software Review Systems Review B2C Technical Review 52

Mind the Product

JANUARY 30, 2019

Christopher Nheu (Head of Product at Australia-based Mad Paws) came to our attention after speaking at ProductTank Sydney. Listen if you’d like to learn more about: The fundamental way marketplaces differ from other B2B and B2C models. Using metrics to drive product decisions. The theory of matchmaking.

Product Research 81

Product Research B2C Technical Review Entertainment 81

Gainsight

OCTOBER 3, 2019

Decision-makers are seeking out the same ease of use, beautiful design, and overall great experience in B2B solutions that they’ve come to expect in business-to-consumer (B2C) products and solutions. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52