Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. Three Steps to “Continuous Discovery:”.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. Three Steps to “Continuous Discovery:”.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. Three Steps to “Continuous Discovery:”.

Product Research 40

Product Research User Testing Testing Data Visualization 40

The Product Coalition

AUGUST 6, 2023

We asked product leaders how they lead daily standup activities. By Tremis Skeete , for Product Coalition Daily standups — the daily meetings product team members are either excited about or quietly dread. Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday?

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

The Product Guy

APRIL 23, 2019

Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. For a Product Manager, building the right product is more important than building the product right.”. Next, you have solved all the incredible technical challenges involved in building this product.

Product Research 141

Product Research User Testing Customer Experience Customer Feedback 141

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager. Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? We discussed business ideas, researched options for funding, and most importantly, we supported each other. A go-to-market (GTM) strategy is a step-by-step plan created to successfully launch a product to market.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Do your research. Work with the product.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Product Talk

MAY 10, 2023

For many product teams , continuous discovery is a brand-new way of working. To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ).

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. B2B is lumpier than B2C.). B2B is lumpier than B2C.). We’re often asked to “position” an upcoming feature, or avoid mentioning a product shortcoming. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

SEPTEMBER 4, 2019

Here’s what I do to conduct interviews for products owners/managers. For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. Process & orga What do your product management process look like? How did you do it?

Weak Development Team 60

Weak Development Team Product Research User Testing Research Software 60

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Mind the Product

AUGUST 31, 2017

Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. In the start of his presentation at ProductTank NYC, he further breaks down his experience by listing some of the professional roles he’s played, like Lab Researcher, R&D Engineer, Product Manager, and Startup Advisor.

Research Software 88

Research Software User Testing Customer Experience Product Research 88

The Product Guy

JULY 12, 2018

Guest Post by: Eric Kiang (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. A product manager has a tough role, there are many responsibilities and arguably all of them are important. However there is one thing every product manager must do, but often times it gets overlooked or forgotten. Why is that?

Customer Feedback 103

Customer Feedback User Testing Product Management Product Manager 103

Usersnap

JULY 15, 2020

Your potential customers can easily research and even test-drive all of their options before purchase. They assume responsibility for reading the market and connecting with customers through a positive experience with your online brand, start to finish. Then, customers consider the product and evaluate their options.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

BrainStation Product Management

MAY 7, 2019

Product Management has been getting a lot of attention lately, and for good reason – often called the ‘mini-CEOs’ of product, Product Managers (PMs) have a unique yet critical role in many organizations. Depending on the organization, industry, and type of product, the details of a PM role will vary. What Does a PM Do?

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Userpilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 250

Data Visualization Analytic Tools Research Software Product Research 250

Userpilot

APRIL 7, 2021

In the end, we will summarize the five key user engagement metrics you should be tracking for product-led growth. User engagement metrics are the data points to measure your users’ interactions with your product. User engagement is the frequency and the quality of your user’s interactions with your product. Table of Contents.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

FEBRUARY 5, 2023

Who said hip hop and product management aren’t a great match? Pivots are a peculiar type of change designed to test a new fundamental hypothesis. It is a change in either the product, the customer, or the strategic direction of the business. Product Pivots The customer need pivot is the obvious first one here.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Collaborating with customers is critical in the development and success of their products.”.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Collaborating with customers is critical in the development and success of their products.”.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Split

JUNE 6, 2019

When the release branch was merged into master and pushed to production, new features riding on that branch would be launched to customers. By putting a feature behind a flag, product managers and engineers got access to a rudimentary switch they could flip on after code ship. However, this capability has also led to confusion.

User Testing 80

User Testing Customer Experience Feedback Software Customer Feedback 80

BrainStation Product Management

MAY 7, 2019

Product Management has been getting a lot of attention lately, and for good reason – often called the ‘mini-CEOs’ of product, Product Managers (PMs) have a unique yet critical role in many organizations. Learn product management skills to boost your career – from home! Speak to a Learning Advisor. What Does a PM Do?

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers. Probably not.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

The Product Coalition

OCTOBER 11, 2019

If you’re starting a business or working on a new product, there are efficient ways to save yourself from unexpected things happening?—?like like your product failing and you losing money. If you want your product to be successful, you have to know your customers. after all, how many surprises in your life went well?

User Testing 60

User Testing Customer Feedback Customer Experience Feedback Software 60