Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. B2B is lumpier than B2C.). B2B is lumpier than B2C.). On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mind the Product

JANUARY 22, 2018

Replatforming is arguably one of the most difficult things you can tackle in a product management career. Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. It’s the foundation that, for instance, powers a website and allows developers to add pages and features.

Research Software 111

Research Software Reporting Tools Weak Development Team Product Research 111

The Product Guy

JUNE 18, 2020

Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedback loop has a minimum of four stages. The feedback loop process is.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. This is why I decided to jump in.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing B2C Reporting Tools Onboarding KPIs 98

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 250

Data Visualization Analytic Tools Research Software Product Research 250

The Product Coalition

OCTOBER 11, 2019

Business is a bad place for surprises?—?after If you’re starting a business or working on a new product, there are efficient ways to save yourself from unexpected things happening?—?like like your product failing and you losing money. If you want your product to be successful, you have to know your customers.

User Testing 60

User Testing Customer Feedback Customer Experience Feedback Software 60

Atomic Spin PM

AUGUST 1, 2019

Any product book you can find (or any good one) begins with this key activity. However, starting with the solution tends to create bias and reaffirm what you already were setting out to “test.” Instead, it enables the team to be more creative in solving that problem. Then you can apply that input when developing your solution.

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Atomic Spin PM

AUGUST 1, 2019

Any product book you can find (or any good one) begins with this key activity. However, starting with the solution tends to create bias and reaffirm what you already were setting out to “test.” Instead, it enables the team to be more creative in solving that problem. Then you can apply that input when developing your solution.

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Mironov Consulting

AUGUST 8, 2017

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. Being more specific also gives us an opportunity to connect our teams emotionally to our (ahem) users. We encourage our teams to focus effort where it matters most.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers. Probably not.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Pragmatic Marketing

MAY 23, 2017

Implicit in this definition is that marketing needs to shift from talking about what you want to talk about (your products, most likely) to talking about what the customer wants to learn about. The truth is that we are creating a lot of bad content. And B2C marketers are not doing much better. What does this mean?

Marketing 70

Marketing User Testing Weak Development Team Education 70

BrainMates

APRIL 30, 2018

In April 2018, Brainmates hosted a Product Talks Sydney Meetup based on the “hypotheticals” format popularised by Geoffrey Robertson. A bright and brave cross functional team of panellists were on hand to tackle an imagined (but realistic) Product Management scenario. The panellists were: Mark Cohen, CTO at Domain.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 141

B2C B2B User Testing Feedback Software 141

Radical Product

NOVEMBER 30, 2018

Part 1 Earlier this week, I gave a talk at e27 Academy in Batam, Indonesia, about how we can unlock the visionary within and consistently build world changing products. Radical Product Thinking means devising improvable systems (“products”) to achieve your desired impact on the world. Educate your team and investors.

User Testing 40

User Testing Data Visualization Research Software Feedback Software 40

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product. Let’s unpack. What’s In a Name?

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Intercom, Inc.

JANUARY 20, 2022

In the race to win a customer’s business, it’s not really about how good your product is – it’s how fast you keep innovating. After all, almost any product or service can be replicated by a competitor. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product Coalition

FEBRUARY 15, 2021

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. All startups built double-sided marketplaces, serving B2C as well as B2B customers. These are my lessons learned on making ‘agile’?—?including

Agile 175

Agile Startups Technical Review Software Review 175

Lenny Rachitsky

MARCH 5, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do you hit #1 on Product Hunt? Product Hunt is one of the most effective ways to get early users for a product. Below, Leo shares the seven things you need to get right to win on Product Hunt, and five myths.

Startups 117

Startups Feedback Software Onboarding KPIs Technical Review 117

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JULY 9, 2020

And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Product Innovation Educators

AUGUST 14, 2023

How to solve common dysfunctions in product management Today’s guest is Ben Foster, the Co-Founder and Executive Chairman at Prodify. Ben has led successful technology products for the last 25 years. He  He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management.

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. Airbus , Ford , and IA Interior Architects have all publicly invested in VR for business products. Building non-gaming VR experiences.

Weak Development Team 95

Weak Development Team Development Feedback Software User Testing 95

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Simply put, data is at the core of good product management. What is a product stack? Knowing those details helps product managers improve the experience for future users.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Roadmunk

APRIL 3, 2018

It’s episode two of Product to Product ‘s second season , a podcast for / by product people! Listen to the episode below: This season we continue to explore the human side of product. As a product consultant and founder of a product school, Melissa has trained over 2,000 PMs across her career.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

The Product Coalition

FEBRUARY 23, 2022

Customer Development It always starts with the customer. An example would be a marketplace with at least two groups of users or B2B products where the buyers are usually a different group than users. remember to test your customers’ willingness to pay early. We can’t force-fit our product to channel nor the other way around.

User Testing 126

User Testing Research Software Customer Experience Product Research 126

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Why does Matt see free products as a tool for growth ? Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? PR is an underutilized growth tactic.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. On your way there, there are many potential weak links that can prevent it from happening. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process.

User Testing 108

User Testing B2C Customer Experience Weak Development Team 108

Andrew Chen

JUNE 25, 2019

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Andrew Chen

JUNE 25, 2019

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48