Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. They were hoping to get a general sense of whether they had more consumer or business users. In order to gather more data, one of Ellen’s coworkers set up a quick survey question pop-up in the mobile app.

Product Research 328

Product Research Feedback Software Analytic Tools User Testing 328

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Guy

MAY 15, 2017

Vikas started his career as software developer with Siemens. After doing IT consulting for some time he moved into Product Management at Lucent Technologies and held various roles developing and launching multiple telecom software and hardware products. Vikas Batra Product Management Leader, Alcatel-Lucent.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Guy

MARCH 2, 2017

Vikas started his career as software developer with Siemens. After doing IT consulting for some time he moved into Product Management at Lucent Technologies and held various roles developing and launching multiple telecom software and hardware products. Vikas Batra Product Management Leader, Alcatel-Lucent.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

The Product Coalition

JANUARY 31, 2019

Developing a B2C product , our goal was to ship 2 new releases each month. From the early days of our startup , I’ve been putting a lot of effort creating a culture of product shipping.

Customer Experience 102

Customer Experience Agile User Testing B2C 102

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth is interesting to me because what we’re seeing in the B2B space is that consumers want to experience B2B in the same way they experience B2C. “Consumers want to experience B2B in the same way they experience B2C” It’s interesting to think about how does the product itself sustain its own growth?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

BrainStation Product Management

MAY 7, 2019

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ The Product Management Process.

User Testing 68

User Testing Data Visualization Analytic Tools Research Software 68

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Most B2B enterprise products aren’t blessed with the data and traffic of a B2C product. Are the challenges different with B2B products?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

BrainMates

JUNE 25, 2020

For a business to consumer (B2C) Product this is also often the user. This include the translators, internal approvers and project managers for a broad audience including management, software developers and process designers. Goal: To have a translation plan for a new software interface for each region.

User Testing 85

User Testing Customer Experience Customer Feedback Research Software 85

Userpilot

JUNE 27, 2022

As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Don’t make the mistake of solely engaging with developers. What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. SaaS companies have started to realize that their products should be the main driver of growth.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. SaaS companies have started to realize that their products should be the main driver of growth.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. For example, a software developer persona might account for only 2% of your user base but is a critical persona for a project focused on API integrations. These are long-standing personas that anyone in the company can continuously look at for reference.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Mixpanel

MARCH 7, 2021

“I started as a software developer. ” Tal Kailler B2C Product Lead, Gett. ” Tal Kailler B2C Product Lead, Gett. PMs need to bring qualified hypotheses into strategic planning and development based on users’ feedback, as well as a thorough analysis of users’ behavior and patterns. .

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

BrainStation Product Management

MAY 7, 2019

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ The Product Management Process.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

Sequent Learning

FEBRUARY 2, 2021

While there may be some technology involved, a lot of times in these physical good companies, it’s not a computer scientist, or a software developer, or a software engineer. The second circle in my Venn diagram is engineering, which, in my opinion, is more applicable than the term “Technology”.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. This is an interview with Jay Simons, the President of Atlassian, a widely used project management platform for software development teams. This is usually done through a free trial or freemium model. They want to try the product themselves, not learn about it from a salesperson.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. These include developing a go-to-market and business strategy, defining the minimum viable product, positioning and pricing the product, and creating status reports and competitive analyses.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

AUGUST 1, 2019

B2B, B2C, SaaS, E-commerce, Ride-hailing, FinTech, etc.— to the world of design and software development. Understanding this universe should be the primary objective for an incoming PM across an interview process, as well as for the first 1–3 months on the role. These dynamic paths constitute the Product Roadmap.

Definition 60

Definition Data Visualization Product Management Product Manager 60

Product Talk

MAY 10, 2023

Ellen: We had done a lot of consumer research upfront because our company started as a B2C. Who else at the company was engaging with your customers? Where did that knowledge come from? We did focus groups, folks did taxi ridealongs, we did some UX prototype testing, and so forth.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product Coalition

MAY 25, 2018

Before we start talking about the product backlog anti-patterns, I would like to make a small detour to make you familiar with my mental model, how agile software development works. I’m one of the stewards of the XSCALE Alliance, and in my free time I like to run webinars and write blog posts; I guess you know that.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Revulytics

OCTOBER 30, 2019

With B2C focus groups, you’ll often feel like you’re way ahead of them. B2B can be easier, because you have a sales team that can give you direct access to the people you need – you might have some sort of product council, a set of users you can always tap to do a survey or get-together.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Product Talk

MAY 7, 2025

But we understand theres reluctance about adopting discovery outside of traditional business to consumer (B2C) digital products. When it comes to the discovery and delivery of APIs and software development kits (SDKs), one key motivation stands out: reducing uncertainty, says Gary. Discovery helps to reduce uncertainty.

Reporting Tools 162

Reporting Tools Research Software Feedback Software User Testing 162

The Product Coalition

OCTOBER 5, 2021

project managers or SMEs guiding roadmaps) A Product Development Health Check can help identify issues in your product development practice, find the underlying causes and give you ideas about how to address them. The important part is to identify what are the best practices for your business goals and product development scenarios.

Weak Development Team 190

Weak Development Team Reporting Tools Research Software Feedback Software 190