article thumbnail

Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

I prefer to see the product trio (a product manager, a designer, and a software engineer) interview customers together. In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash. This means that the incentives you offer in a B2C context likely won’t work in a B2B context.

article thumbnail

Business Development vs. Product Management

The Product Guy

Previously, he started his career as a software engineer in embedded systems and moved to application software before venturing into Product Management. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy. Vasu Vadlamudi Product Management Consultant.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top PLG Product Manager Roles (+ Candidate Spotlight)

Userpilot

A person who was focused on B2C products. With a background in software engineering and a Masters in Product Design, he combines technical depth with growth-driven business acumen to deliver impactful, user-centric solutions. A PM with a good understanding of modern AI trends and needs, especially on the enterprise level.

article thumbnail

Product Strategies for Non-Strategists

The Product Guy

Previously, he started his career as a software engineer in embedded systems and moved to application software before venturing into Product Management. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy. Vasu Vadlamudi Product Management Consultant.

article thumbnail

How to navigate this terrible job market? Niche down.

UX Planet

For example, my partner is a software engineer who works at early stage creative tooling startups but can work any part of the stack. I have another friend who is a UX Researcher who focuses on developer advocacy for B2B software but isnt tied to a particular industry. And I learned there were lots of ways to niche down.

article thumbnail

Top Retention and Churn Product Manager Roles (+ Candidate Spotlight)

Userpilot

Prarthana Reddy Candidates short profile Prarthana has over 8 years of experience in the tech industry, with 6+ years as a product manager in both B2B and B2C environments. With a strong background in software engineering and an MBA in Lean Operations, she bridges technical depth with business acumen to deliver impactful solutions.

article thumbnail

Rapid Prototyping for Product Managers

The Product Guy

Previously, he started his career as a software engineer in embedded systems and moved to application software before venturing into Product Management. Vasu is a product leader with over 9 years of experience in B2C startups and business strategy. Vasu Vadlamudi Product Management Consultant.