UX Studio

MARCH 1, 2024

Our blog post guides you through the maze of AI research tools. We’ll uncover the hurdles of current AI-powered research tools and spotlight the most promising ones to keep an eye on. Let’s dive in and navigate the future of research together! Read on to get a sneak peek at our research team’s conclusions.

Data Visualization 97

Data Visualization Research Software Product Research Analytic Tools 97

Product Talk

OCTOBER 11, 2023

Assumption testing is at the heart of what good continuous discovery teams do week over week. But before we can test our assumptions, we have to identify them. The challenge is that we need to be able to see our assumptions before we can test them. It’s how we evaluate which ideas will work and which won’t.

Feedback Software 278

Feedback Software User Testing Technical Review Product Research 278

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

User Testing 118

User Testing Customer Feedback Customer Experience Product Research 118

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”.

User Testing 123

User Testing Product Marketing Marketing Customer Experience 123

Product Management University

MAY 24, 2021

It’s what your team can do for the customer. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. The Product Management Maturity Model: 3 Tiers of Customer Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. More specifically, the customer profiles that work best.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 102

B2B User Testing Research Software Analytic Tools 102

UX Planet

FEBRUARY 1, 2024

Understanding the diverse needs of your potential users. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook,

B2C 60

B2C User Testing B2B Product Research 60

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Incremental innovation gives you time to listen to user feedback. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements.

Feedback Software 97

Feedback Software Analytic Tools Research Software Product Research 97

Product Talk

FEBRUARY 28, 2024

The idea was that her trio would test out the concepts from Continuous Discovery Habits and then guide the broader product organization at Going to adopt the habits. Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare.

Product Research 241

Product Research Onboarding KPIs Feedback Software User Testing 241

Userzoom

APRIL 21, 2020

UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. This included working at a market research agency that did usability research. This included working at a market research agency that did usability research. Enroll today!

User Testing 93

User Testing Research Software Data Visualization Product Research 93

Centercode

DECEMBER 28, 2022

Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing.

Product Research 40

Product Research User Testing Testing B2C 40

The Product Coalition

MARCH 16, 2021

User stories are an important part of product development, which means they’re something that any product manager worth their salt needs to master! User stories might be confused with user personas , as user personas are more commonly known across a variety of disciplines, but they are in fact very different things.

User Testing 114

User Testing Agile Customer Experience Certifications 114

Gainsight

OCTOBER 3, 2019

In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. With more options than ever before, B2B buyers have high expectations when it comes to customer experience (CX). Fast feedback eliminates guesswork. Website optimization.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. They hand the contract off to the customer success team before the ink dries. with user research to test our hypothesis.

Customer Experience 140

Customer Experience User Testing Data Visualization Analytic Tools 140

The Product Coalition

JANUARY 24, 2022

How will you arrive at market sizing estimation, GTM goals & Measures that focus on D2C (direct to customer)? ?? Target segment: 15 to 30 years, 55+ years Target person: Youth, who like trendy smartwatches and are fitness conscious. 2)= 168M Hence, the TAM of Smartwatch is around 168M customers in India. Interviewer: Sure!

Data Visualization 181

Data Visualization User Testing Research Software Marketing 181

Mironov Consulting

AUGUST 8, 2017

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. So let’s abandon the words ‘customer’ and ‘user’ entirely, and be more explicit about who/what we mean. See personas 4 and 7.”

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

OCTOBER 15, 2023

TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization. In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition. This article will help answer that exact question.

Analytic Tools 102

Analytic Tools Feedback Software Data Visualization User Testing 102

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

FEBRUARY 11, 2023

We discussed business ideas, researched options for funding, and most importantly, we supported each other. Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Product Talk

SEPTEMBER 1, 2021

Her continuous discovery journey hasn’t just been about interviewing customers or prototyping to test assumptions. Prospects kept asking for a customer-journey-builder feature that Airship didn’t have. They wanted to sell what their customers were asking for. There are multiple layers of customers and consumers.

Product Research 222

Product Research User Testing Technical Review Data Visualization 222

Userpilot

JUNE 22, 2021

Companies that adopt customer success strategies aren’t just trying to score points in front of their customers. Okay, while their users obviously do benefit from these strategies, one of the key perks for businesses besides customer satisfaction is a reduced strain on customer support. Let’s get started.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

AUGUST 10, 2020

My access to data was limited and very time consuming. choose your own creative spot What do our users do/need/want/like/don’t like Is the new feature being used? The users acquisition flow / funnel Our branding What our competitors are doing / not doing / going to do Same as the intelligence officer?—?we

Data Visualization 170

Data Visualization User Testing Analytic Tools B2C 170

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. found something interesting to add to this debate.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like? Yahoo Finance.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

FEBRUARY 7, 2024

That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. TL;DR The free trial conversion rate is the percentage of free trial users that convert into paid customers at the end of their trial period. to 29% depending on the industry.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

NOVEMBER 21, 2023

Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. You can’t accommodate all customer requests, so build a robust decision tree to filter out irrelevant requests and learn to say ‘no’ instead of maybe. What can you do to address it?

Technical Review 89

Technical Review User Testing Product Management Product Manager 89

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Why should product managers care about analytics, and where should it fit into? HiPPO stands for Highest Paid Person’s Opinion.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Melissa Perri

MAY 5, 2016

Testing products before you build them? I was now going to build things that mattered to my customers. This idea was prime for testing. It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform? Customers were pissed. This makes so much sense.”

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. As noticed on January 20, almost any big event can impact even the most loyal consumers. As noticed on January 20, almost any big event can impact even the most loyal consumers.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. As noticed on January 20, almost any big event can impact even the most loyal consumers. As noticed on January 20, almost any big event can impact even the most loyal consumers.

Product Research 40

Product Research User Testing Testing Data Visualization 40

The Product Coalition

MARCH 28, 2022

Optimization Guide Customer Lifecycle Optimization Tactics: Landing Page Optimization, Form Optimization and Progressive Profiling. Improve every stage of the customer lifecycle! Customer Lifecycle Definitions This is part 5 of the Customer Lifecycle series.

Customer Experience 130

Customer Experience User Testing Data Visualization Messaging 130

Centercode

JULY 6, 2023

Recruiting the right beta testers is crucial to the success of any beta test, but it can be especially challenging when running tests for B2B (business to business) products. B2B products need customer validation just as much (if not more) as B2C products, but it can be incredibly challenging to get good feedback from people […]

B2B 40

B2B B2C User Testing Customer Feedback 40