Remove B2C Remove User Experience Remove User Friction
article thumbnail

How To Effectively Sell Your Design To Management

UX Planet

No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., Here is a format of a story that I suggest touse: The problem Clearly articulate the pain points or challenges that usersface. Good stories sell.

article thumbnail

What is a Customer Profile Template? Steps and Examples

Userpilot

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). Start by talking to business stakeholders, like your leadership, customer success, marketing and more.

article thumbnail

Your App Is Live—Now What? A Guide to Mobile User Acquisition

Userpilot

Integrate product-led growth in your acquisition strategy I said earlier that you shouldnt rely on your product alone to attract mobile users. But it doesnt mean its not worth implementing product-led strategies to compel users to convert into paid customers and increase the reach of your app organically. Leverage video content.

article thumbnail

Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. TL;DR B2B loyalty programs reward businesses with tiers, points, cashback, and exclusive offers to foster long-term partnerships. Are you using B2B loyalty programs in your business?

article thumbnail

20+ User Journey Map Examples and Templates

Userpilot

Looking at user journey map examples can help you come up with a visual representation of your customer’s journey. Customer journey mapping research also allows you to identify areas of opportunity in your processes and plan to reduce those friction points. To illustrate the customer journey in the present.

article thumbnail

How Product Managers Should Define and Use The Product Persona

Userpilot

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Remove bias from your product decisions.