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How to Start a Bank from Scratch by Megan Caywood

Mind the Product

Traditionally, the banking industry has been slow to innovate. In this ProductTank London talk Megan Caywood, then Chief Platform Officer at Starling Bank, explains how the bank has challenged the status quo by introducing a current account that is entirely digital and tailored to the smartphone generation.

Banking 70
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Start your marketing with why: Getting your story right

Intercom, Inc.

The result is that differentiating yourself on product alone is harder than ever. When I joined Intercom, the first thing I did was to sit with the founders and try to understand the mission and vision of the product: Why did they create Intercom? But SaaS has changed that. To succeed, you need to reverse your marketing.

Marketing 223
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Digital Accessibility – a Guide for Product Managers

Mind the Product

But accessibility is more about inclusiveness and including vision, hearing, mobility and cognition impairments when building a product. For Alexa , there is a range of features to support accessibility needs related to vision, hearing, mobility, and speech. The customer can also speak to a bank employee in the same web chat portal.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

How is it aligned with your organization’s vision , strategy, and business model? Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Who is the target audience?

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Different products require different visions. Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. What’s your differentiator?

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How to Build Delightful Products That Drive Customer Stickiness

Userpilot

It differentiates your product. That’s why they’ve adjusted the color patterns to make the product more accessible for users with impaired vision. However, most of the time, to experience delight, users need to check their bank account, and that means friction. They genuinely care about their users.

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Removing Friction Isn't Always Good

Product Solving

Every bank gave out high-interest credit cards to anyone who asked, and they asked for very little in way of proof that you were willing to pay back your debt. Define your biggest differentiator, 3. What is your differentiator? Knowing what your biggest differentiator should help you find places that you want frictionless.