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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Traditional banking often struggles to capture and maintain customer engagement.

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Session Recordings 101: Definition, Use Cases, and Best Practices

Userpilot

They reveal patterns in user attention, for example, where they click or how far they scroll. Examples include confusing layouts, unclear instructions, or counterintuitive navigation. They show browser information, error messages, and precise user actions leading to technical issues, streamlining the debugging process.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

Why a Brand Matters More Than Ever in the DigitalAge The accelerating shift to digital banking and Fintech solutions means customers interact with financial service providers through multiple digital channels-mobile apps, websites, smart watches, social networks, third-party services, voice assistants and more.

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

Your messages are not specific enough. Tweet This I can give an example. I was at dinner last night and this came up where a number of consultants were sharing about how we work with teams and one was a bank and they said they weren’t allowed to talk to their customers. We were like, yes, but everybody you know banks.

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User Engagement Metrics: Essentials

UX Planet

Benchmarking examples Social media (e.g., Typically, social media and messaging apps have highly engaged users (visit daily/multiple times aday). One notable example is a Hotel search on Google. A/B test different designs and messaging. Ideal for businesses with weekly usage patterns (e.g., e-learning, businesstools).

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

A deep dive into how artificial intelligence is shaping the next generation of financial user experiences — through metrics, strategy, and real success stories Until recently, most banks and financial organizations treated artificial intelligence (AI) as tomorrow’s experiment. In the UK, NatWest’s AI assistant, “Cora,” handled 11.2