A Guide to Customer Retention: Importance, Strategies & Metrics
Userpilot
MAY 2, 2024
You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. SaaS companies rely on recurring subscription revenue from customers rather than one-time sales.
Let's personalize your content