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How Can Brand Monitoring Improve Product Design and User Feedback?

Userpilot

How can you tell if your product is resonating with users? Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels.

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How to Measure a Product’s User Experience

UX Studio

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? They represent a product’s user experience, which is hard to quantify, but some useful frameworks can help.

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Product Managers Discover Older Customers

The Accidental Product Manager

Research-and-design methods that teach people to how to understand the end-user experience seemed quite niche 10 or so years ago. However, now, they’re a part of most good design courses. The idea that older customers are more brand loyal is an outdated view. It’s your product – it’s your career.

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Interview: Paul Boag on the “User Experience Revolution”

Userzoom

Headlining the event was Paul Boag , a leader in Digital Strategy and User Experience Design, who brought his manifesto on ‘How to Start a User Experience Revolution’ and inspired our audience to ‘light a fire’ under their efforts to get stakeholders more invested in UX.

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Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

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Reciprocity Marketing: How It Can Work Wonders for SaaS

Userpilot

How does this help with product marketing , and what are some examples of brands that have succeeded with it? Increases interest in your brand and establishes you as an authority. 8 reciprocity marketing examples that were a success: Spotify: Premium free trial to let users experience the product’s value.

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Product Usability 101: How to Measure It for a User-Friendly UX?

Userpilot

User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Usability vs. user experience User experience and usability are closely connected but they refer to different aspects of product experience.