Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

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Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Userpilot

DECEMBER 31, 2022

RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. Recency is the amount of time since a user last engaged with your product or service ( active users ). Recency is the amount of time since a user last engaged with your product or service.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

MAY 3, 2021

But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. To improve LTV, make use of secondary onboarding, a help center, qualitative microsurveys and helpful content. What is LTV – Lifetime Value? Who should measure LTV?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. As most traffic comes from mobile users and they have a lower tolerance for poor UX/UI , optimize your pages for mobile devices.

Data Visualization 105

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Userpilot

JULY 15, 2021

Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Track where most of your current customers come from or where similar products are successful. Website copy, in-app communication , product documents, or legal content are often good places to start. Let’s get right to it.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Userpilot

AUGUST 16, 2022

Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Case study experiments. A challenger (the product, service, or campaign). Select metrics to measure success. Make a hypothesis.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings. Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested.

Feedback Software 98

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Userpilot

AUGUST 2, 2023

Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Engage users right from the start of their journey with onboarding checklists. Improve feature engagement with interactive walkthroughs.

Feedback Software 97

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Userpilot

MARCH 9, 2021

Customer Retention Rate and related metrics are imperative for any SaaS product. In this article I look at 6 customer retention metrics you should be tracking, why they’re important, and how to run those calculations. For more information, we also cover the best Customer Retention Management Strategies on another blog article.

Onboarding KPIs 98

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Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. But where do you begin?

Onboarding KPIs 98

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Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? When it comes to early-stage customer retention strategies, you have several ideas to try out: Personalizing the onboarding experience to shorten time to value. Then you are in the right place! What is customer retention?

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Source: userpilot.com. Pros of Userpilot.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

AUGUST 30, 2023

Time to resolution is a critical customer service metric that can make or break your customer support’s reputation. Your proactive customer support demonstrates how much you care about your customer and persuades more customers to stick with your product or service. to reduce your overall time to resolution.

Customer Experience 104

Customer Experience Onboarding KPIs User Testing Customer Feedback 104

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

OCTOBER 1, 2020

Everybody hates product tours. Show me one person that genuinely enjoys doing product tours and I will PayPal you $10 straight away. Product tours take the worst evil out of school and pack it in UI form. So why do you inflict product tours on them? Product Tours Are Ineffective. Product Tours Are Ineffective.

Onboarding KPIs 116

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are.

Product Marketing 98

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 98

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Userpilot

DECEMBER 10, 2022

You should consider upsizing your support infrastructure when taking investments from venture capitalists, entering new markets, or introducing new feature sets to your product. Setting standards and KPIs that measure support quality will ensure that your team members maintain a consistent standard of service as you scale up.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Data Visualization 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

SEPTEMBER 9, 2020

Product experiments help product managers and their users get better results. In this blog, we’ll show you WHY and HOW. Experimentation and A/B testing are bread and butter in marketing, but in product…it gets complicated. Why Product Managers Need Product Experiments. It’s that simple.

Onboarding KPIs 101

Onboarding KPIs Customer Experience User Testing Data Visualization 101

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). Happy customers are those who are using your product only because they like it. Let’s get started.

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

Userpilot

AUGUST 28, 2022

Curious how relevant it is to your work as a product manager ? Product adoption is necessary for your business to thrive. SaaS users who adopt and pay subscriptions, are cheaper to retain and are a good target audience for new products. The early majority need robust evidence that the product works before they adopt it.

Analytic Tools 98

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Userpilot

OCTOBER 15, 2022

How to track customer experience metrics. There are three key metrics used to track customer experience: net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES). NPS tracks customer advocacy by measuring how likely users are to recommend your product to others. Let’s get started.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Customer intimacy is not a metric you can measure.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

NOVEMBER 14, 2022

As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Product marketing strategies focus on optimizing the product and its usage while customer marketing strategies focus more on creating user segments and marketing to those segments effectively.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

SEPTEMBER 18, 2021

What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. Pendo is best for customer onboarding on mobile.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

DECEMBER 3, 2022

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JULY 7, 2021

You should be Product-Led!" " these common misconceptions about Product-Led Growth , often perpetuated by PLG fanatics, do both PLG and SaaS more harm than good. No wonder people on LinkedIn are saying "Product-Led Growth is dead" Or should be. I think we got something wrong here… ? More revenue!

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Messaging 98

Userpilot

NOVEMBER 24, 2022

Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. Customer education is the discipline of teaching customers how to use and get value from your product. Onboard customers more quickly and r educe time to value.

Feedback Software 98

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Userpilot

MARCH 31, 2023

15% is a good free trial conversion rate for SaaS products. Freemium offers permanent access to a free version, with advanced features saved for paying users. Here’s how to create a successful free-to-paid strategy: Prioritize top features in your free trials based on product usage data.

Feedback Software 98

Feedback Software Onboarding KPIs Strategy Customer Experience 98

Userpilot

JANUARY 24, 2023

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? TL;DR Gamification increases customer engagement by making your product more entertaining, creating a sense of friendly competition, and rewarding behaviors that you’d like users to repeat.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. Are you not sure what to add to it?

Books 98

Books Analytic Tools Data Visualization Product Research 98

Userpilot

AUGUST 18, 2022

Customer advocacy is analyzed by looking at net promoter scores , a metric that measures on a scale of 1-10 how likely someone is to refer you to a friend. Get new advocates onboard with positive incentives, such as physical rewards or VIP experiences. Are some customers experiencing setbacks in your product?

User Testing 98

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