Gainsight

NOVEMBER 10, 2021

Let’s face it: Successful SaaS companies don’t operate the way they used to. If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. And in the modern SaaS world, that means mastering product-led success. . What is product-led success?

Feedback Software 52

Feedback Software Blog Product Research Reporting Tools 52

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy.

Analytic Tools 93

Analytic Tools Data Visualization Research Software Onboarding KPIs 93

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Userpilot blog post.

Research Software 90

Research Software Feedback Software User Testing Reporting Tools 90

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Start building your localization strategy by identifying the right market.

Research Software 91

Research Software Analytic Tools User Testing Onboarding KPIs 91

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. Personalizing customer workflows according to their needs.

Feedback Software 91

Feedback Software Analytic Tools Product Research User Friction 91

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. Here’s why: a good engagement loop creates excitement and motivation that keep customers returning to your product. And how is it an extension of your marketing team? And how is it an extension of your marketing team?

Feedback Software 90

Feedback Software Analytic Tools User Testing Customer Experience 90

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

DECEMBER 21, 2022

How relevant is it to SaaS product management ? We also look at how to carry out the RFM analysis and some SaaS-specific examples. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. Recency takes into account the last time the customer engaged with the product.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 97

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 96

Research Software Analytic Tools Feedback Software Data Visualization 96

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Five steps to implementing the customer-led strategy in SaaS companies. Let’s begin!

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing?

Feedback Software 116

Feedback Software User Testing Product Research Customer Experience 116

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. It’s made up of user activation , engagement, and resurrection.

Analytic Tools 103

Analytic Tools Feedback Software Customer Experience Data Visualization 103

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 104

B2B User Testing Research Software Analytic Tools 104

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? Identify customer touchpoints and map the customer journey. Book a demo to learn more!

Feedback Software 89

Feedback Software User Testing Customer Experience User Friction 89

Userpilot

OCTOBER 30, 2022

There’s just one secret: keep the customer happy and satisfied at every point in their journey. That sounds basic, but it can get complicated as your customer base grows. Customer retention is a company’s ability to create experiences that drive repeat business. Use gamification to make onboarding engaging.

Feedback Software 94

Feedback Software Data Visualization Customer Communications Customer Experience 94

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? What made them successful?

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 97

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. This leads to its eventual death.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. What is Micromarketing?

Research Software 94

Research Software User Testing Strategy Customer Experience 94

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 83

Customer Experience User Friction Customer Feedback Onboarding KPIs 83

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Blogs for Product Managers. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? Tracking these metrics helps you gain growth insights, track user engagement , and measure customer satisfaction. Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts.

Onboarding KPIs 88

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 88

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

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Enterprise Strategy Marketing Outbound 97

Userpilot

OCTOBER 31, 2023

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.

Feedback Software 90

Feedback Software Research Software User Testing Onboarding KPIs 90

Userpilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. It includes marketing, advertising, and promotional activities to reach the target audience.

Onboarding KPIs 95

Onboarding KPIs Product launches Analytic Tools Feedback Software 95

Userpilot

NOVEMBER 19, 2022

Curious how effective engagement through segmentation and personalization can contribute to your product growth ? By dividing your users into segments and then personalizing the experience for each group, you can create frictionless customer experiences. – Help users stay engaged and experience the "Aha!"

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

MARCH 27, 2024

The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. That said, let’s explore some secondary navigation examples, the role of secondary navigation in UX, the key differences between primary and secondary navigation, and share some strategies to aid your navigation.

Feedback Software 103

Feedback Software Research Software Data Visualization Product Research 103

Userpilot

MARCH 31, 2023

Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business. You can send microsurveys to analyze customer loyalty.

Data Visualization 96

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 96

Userpilot

MAY 26, 2022

Customer engagement is a key factor in SaaS growth. A proactive engagement strategy is a great way to keep your customers fully engaged with your product. In this blog post, you’ll learn exactly what a proactive engagement strategy is, its benefits, and how you can create one.

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Userpilot

JULY 12, 2021

How much does your business stand to gain from using customer retention analytics? While acquiring new customers is crucial, it’s important not to neglect the ones you already have. Effective retention takes more than just using your intuition to determine what will keep customers satisfied. What is customer retention analytics?

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Research Software 98

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 92

User Testing Customer Experience Customer Feedback Data Visualization 92

Userpilot

APRIL 30, 2022

This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. What is product-led growth in SaaS?

Feedback Software 102

Feedback Software User Testing Customer Feedback Customer Experience 102