Mixpanel

APRIL 18, 2024

You don’t want to roll out a big feature to your entire customer base just to realize that there was a bug that the QA team missed. B2B products often have to appeal to many different personas. Any new features we build have to appeal to some combination—and sometimes all—of these personas. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. Follow these 6 essential steps to create a resource center: Define the user personas of your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers.

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Dear Strategy

APRIL 22, 2019

In this episode, we explore the concept of customer personas and how they can be used to help you truly understand your target market segments. Read The Full Blog Post. The post Dear Strategy: 084 Understanding Your Target Market (Part 4 of 5) – Customer Personas appeared first on Dear Strategy.

Strategy 40

Strategy Marketing Blog 40

Userpilot

JANUARY 16, 2024

Create detailed user personas and craft targeted stories for these personas. Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user persona?

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Marketing surveys are a method of soliciting customer feedback and collecting market research data using a questionnaire. It can be a tough nut to crack sometimes, but we’ve made it easier in this article.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 103

Feedback Software Analytic Tools Product Research User Friction 103

Userpilot

APRIL 16, 2024

In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy. To analyze user behavior, define the user persona first. Reduce customer churn – Tracking user behavior helps identify their unique needs and pain points. They give you an overall idea of customer experience.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

The Product Coalition

FEBRUARY 20, 2023

Even when I search for “how to find product market fit,” I find vague articles describing how you should understand your target persona, test prototypes, etc., Marc Andreessen describes PMF in his 2007 blog post : “You can always feel when product/market fit is not happening. but nothing around how to measure it.

User Testing 168

User Testing Product Research Product Marketing Customer Feedback 168

TryMyUI

DECEMBER 11, 2021

Designers and developers spend countless hours trying to figure out what their customer is like. In this blog, we'll cover the types of user personas and the steps on creating a strong user persona. The post The secret to building a strong user persona appeared first on TryMyUI Blog.

User Testing 105

User Testing Customer Experience Blog Development 105

Userpilot

FEBRUARY 25, 2024

Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas. Map out each stage in the customer journey. Create your user personas A user persona is a fictional yet realistic representation of your ideal customer. Free user persona template by Userpilot.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

JANUARY 26, 2023

What do you need customer empathy for? TL;DR Customer empathy is putting yourself in your customers’ shoes to better understand their problems and make it a part of your company culture to develop solutions that satisfy them on practical and emotional levels. Customer empathy is not limited to empathy in customer service.

User Testing 98

User Testing Product Research Customer Feedback Customer Experience 98

Userpilot

OCTOBER 26, 2022

An impact map is a visual representation of the connections between the goals you want to achieve, the customers, and solutions. While impact mapping focuses on the interdependencies between the three, a customer journey map is a step-by-step breakdown of the actions your customers need to complete to experience value.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Product Research User Testing 98

ProductPlan

MARCH 4, 2022

Creating a user persona is not a set-it-and-forget-it exercise. You need to regularly revisit the persona details you’ve drafted and make sure they still represent your product’s users and what they care about. 3 Reasons Your User Personas Might Have Changed. That means you should also review and update your buyer persona.

Customer Experience 84

Customer Experience Customer Feedback User Testing Feedback Software 84

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Intercom, Inc.

FEBRUARY 25, 2021

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? What is a negative persona?

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

JUNE 20, 2023

In step 3, you need to define your target audience and create user personas. In Step 4, you seek customer insights and run experiments to assess user interest. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

AUGUST 19, 2022

Empathy map vs persona: what are these and what’s the difference between them? Both user personas and empathy maps are techniques used during the UX design process to understand users on a deeper level and create a product that resonates with them. What are user personas? It answers the question: who are we designing for?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Centercode

AUGUST 16, 2023

Personas are a big part of product marketing, but they’re generally underutilized in beta testing. We have some clients who’ve carried personas into their beta programs, but they’re in the minority. So, in this blog post, we’re exploring ways that you can apply customer persona techniques to help improve your next beta test.

User Testing 52

User Testing Product Research Testing Blog 52

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Ensure to provide great customer service.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

The Product Coalition

OCTOBER 27, 2022

My product sense is that the primary persona or user segment is the driver. Customer empathy and product sense should not end where you think your #1 persona or core user segment is. 360 degree context is everything when asking for customer use cases and pain points in product discovery. They buy cars, they drive cars?—?and

User Friction 112

User Friction Product Research User Testing Customer Experience 112

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You should use it to meet and exceed customer expectations to increase customer satisfaction and retention and boost revenue growth.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. Celebrate customer success with gamification.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. It differs from demographic segmentation, which focuses on who the customer is, and behavioral segmentation , which focuses on what the customer does. What is psychographic segmentation?

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. So, how can you determine customer fit and get the right user feedback to ensure customer success? Designing your pricing plans to attract good-fit customers.

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. In this article, we’ll take a quick look over what a user persona is and how to create one. What is a user persona? How to create a user persona?

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MAY 27, 2024

Loyalty segmentation helps you to tailor products, support, and marketing efforts by categorizing customers based on their loyalty levels. In other words, it lets you recognize and address each customer’s unique needs, making them feel valued and appreciated. Find the right tool to make customer loyalty segmentation easier.

Data Visualization 94

Data Visualization Product Research User Testing Customer Experience 94

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. What is customer behavior data?

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

APRIL 26, 2023

Why is it important to analyze customer data? Because it’s one of the best ways to improve customer retention and grow faster in SaaS. In this article, we cover: What customer behavior analysis is and why it’s important. 6 ways to collect and analyze customer data. What is customer data analysis?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

AUGUST 10, 2023

It helps users experience the product value which increases the chances they convert into loyal paying customers. The odds are that your product is going to have multiple user personas. Yaakov’s protip: Use a template to map out your user personas and their pain points. User onboarding best practices: personalize the experience.

Onboarding KPIs 96

Onboarding KPIs Customer Experience User Testing User Friction 96

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. And your role at a customer success team? TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. That means being adept at market analysis and competitor analysis.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98