Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 97

Analytic Tools Research Software Data Visualization Customer Experience 97

The Product Coalition

FEBRUARY 5, 2021

How To Get The Most Out Of Customer Interviews We are at risk of only listening to what we want to hear. The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews.

User Testing 111

User Testing Blog Customer Experience Customer Feedback 111

Gocious Blog

JULY 18, 2023

It is crucial to identify what your potential customers want from the product type you are developing to create an exceptional product. Effective product management requires a deep understanding of your target audience.

Marketing 83

Marketing Development Product Management Product Manager 83

Dear Strategy

APRIL 15, 2019

Dear Strategy: “How can I use customer segmentation to help me better understand the target market for my product?”. . This week, we’re going to be talking about the first part of that equation – targeting your SAM from your TAM – and we’re going to be showing you how to use customer segmentation to help you do it.

User Testing 40

User Testing Customer Experience Strategy Marketing 40

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. You can’t have a business without a product and you can’t maintain a customer base without Customer Success. Click here to read the blog.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Dear Strategy

APRIL 15, 2019

In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you truly want to target. Read The Full Blog Post.

Strategy 40

Strategy Marketing Blog 40

Userpilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization. Book a demo to learn more.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Dashboard 86

Userpilot

SEPTEMBER 4, 2023

You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. What is psychographic segmentation?

Product Research 84

Product Research Data Visualization User Testing Research Software 84

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. This game-changer can help you foster customer relationships, drive engagement, and boost business growth.

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization Customer Experience 90

Userpilot

DECEMBER 21, 2022

Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards. It features advanced segmentation , feature tagging, custom events, product experimentation, in-app messaging , and customer feedback tools.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. But where do you get started with user segmentation? In this article, we cover: Why user segmentation is essential for product managers. The most common ways to segment users.

Analytic Tools 92

Analytic Tools User Testing Customer Feedback Feedback Software 92

Userpilot

OCTOBER 11, 2022

Looking for ways to implement lead segmentation and create more effective marketing strategies? If you want to convert your leads into paying customers, having a data-driven segmentation strategy for your product is compulsory. Lead segmentation divides your leads into smaller lists, based on user activities or characteristics.

Feedback Software 91

Feedback Software User Testing Data Visualization Customer Experience 91

Userpilot

JANUARY 12, 2023

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption.

Feedback Software 95

Feedback Software Analytic Tools Data Visualization Customer Feedback 95

Userpilot

DECEMBER 31, 2022

Curious about how to turn RFM segmentation into a powerful marketing technique for understanding customer behavior and driving growth? In this article, we’ll explain what RFM segmentation is and how you can use it to improve your SaaS business results. We also added RFM segmentation examples. What is the RFM model?

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 92

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?

User Testing 95

User Testing Research Software Customer Experience Feedback Software 95

Userpilot

FEBRUARY 4, 2023

Using growth metrics helps you make better decisions that are data-driven, reduces churn, and improves customer experience, and it helps you identify high-value cohorts. To perform growth analysis, start by segmenting your users with similar characteristics and jobs to be done. How a cohort table can plug your leaky bucket.

Analytic Tools 94

Analytic Tools Data Visualization Customer Experience User Testing 94

Userpilot

OCTOBER 30, 2022

There’s just one secret: keep the customer happy and satisfied at every point in their journey. That sounds basic, but it can get complicated as your customer base grows. Customer retention is a company’s ability to create experiences that drive repeat business. Adapt your tactics to the customer experience lifecycle.

Feedback Software 88

Feedback Software Data Visualization Customer Communications Customer Experience 88

Userpilot

MARCH 26, 2023

Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. TL;DR A conversion funnel is a journey that users take from initial awareness to converting into paying customers. Setting up custom conversion events to track the customer experience and progress.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Customer Experience 92

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93

Userpilot

MARCH 17, 2023

Your product needs to serve your customers, and a customer needs and wants analysis helps to ensure you are addressing all customer pain points. These insights can inform your product development and keep a pulse on any changes in your customer’s needs and wants. What are customer needs and wants?

Data Visualization 94

Data Visualization Customer Feedback User Friction User Testing 94

Userpilot

DECEMBER 21, 2022

RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. The RFM segmentation is based on three dimensions: recency, frequency, and monetary value. Recency takes into account the last time the customer engaged with the product. Great, let’s get right to it!

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 94

Userpilot

FEBRUARY 10, 2023

How can customer intelligence analytics help boost product growth ? In this article, we cover the following: What customer intelligence is and why it’s essential in SaaS. The four main types of customer intelligence data. Three steps to automate your customer intelligence analytics. Segment disengaged users.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Customer Feedback 93

Userpilot

MAY 5, 2022

In this blog post, you’ll learn: What micromarketing is. How to use micromarketing to convert trial users to paying customers and drive growth. Unlike traditional marketing which focuses on reaching as many members of your (target) customer base, micromarketing focuses on reaching only a targeted group.

Research Software 94

Research Software User Testing Customer Experience Data Visualization 94

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? Not all of your customers have the same jobs to be done or are in the same stage of the customer journey. This makes it crucial to segment customers based on their common characteristics and personalize the experience for each segment.

Messaging 72

Messaging Feedback Software Product Research Customer Feedback 72

Userpilot

MAY 30, 2022

Why is needs-based segmentation important? Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs.

Data Visualization 96

Data Visualization Feedback Software Research Software Analytic Tools 96

Userpilot

MARCH 7, 2023

Customer journey visualization lets you analyze user journeys with different levels of precision and examine customer paths. Dynamic audience segmentation lets you group customers, predict segments to target, and automate syncs with integrated tools. Book a demo to see it in action. What is Amplitude?

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Reporting Tools 91

Userpilot

AUGUST 10, 2023

In this guide, we’ll explore what behavior-based marketing automation is, how you can use behavioral segmentation to appeal to your target audience, and the right tools for the job. This helps because it’s a way of directly appealing to customers based on where they’re at in a journey (i.e. behavioral targeting).

Analytic Tools 86

Analytic Tools Feedback Software Marketing Product Marketing 86

Userpilot

JULY 15, 2022

How can SaaS companies benefit from usage rate segmentation and what’s the point of it? Usage rate segmentation is the key to having a clear understanding of how much customers actually use your product. In this piece, we’re going to break down every step of usage segmentation. Types of usage rate segmentation.

Feedback Software 95

Feedback Software Analytic Tools Data Visualization Customer Experience 95

Userpilot

JULY 26, 2022

Goals vs segments: how do they matter in SaaS? SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. Goal examples.

Customer Feedback 89

Customer Feedback Customer Experience User Testing Feedback Software 89

Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

Feedback Software 84

Feedback Software Analytic Tools Research Software Data Visualization 84

Userpilot

MAY 11, 2022

Are you aware that product user segmentation affects all stages of the user journey and the overall growth of a business? You can use product usage data to develop an effective marketing strategy, improve products, retain customers , as well as to accelerate customer adoption. Want to implement user segmentation to your SaaS?

Analytic Tools 94

Analytic Tools Feedback Software User Testing Customer Feedback 94

Userpilot

OCTOBER 31, 2022

Are you planning on using analytics to improve customer engagement and gain a competitive advantage? For SaaS companies, leveraging numerous customer data points have tremendous benefits, such as: getting actionable insights. increasing the CLV (customer lifetime value). building stronger customer relationships.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? Segmentation helps you organize your target audience into cohorts that share a characteristic. In this article, we’ll cover: What macro and micro-segmentation are, and the differences between them.

Analytic Tools 81

Analytic Tools Customer Experience B2B Data Visualization 81

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 91

Education User Testing Customer Feedback Customer Experience 91

Userpilot

MARCH 16, 2023

With UserGuiding, you can integrate with multiple applications, build easy onboarding flows, create user segments and microsurveys , and analyze feedback. However, the Basic package has strict limitations like only 1 user seat and no custom branding. You can fully customize all creations to reflect your company’s branding.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization Reporting Tools 92

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software Research Software 93

Userpilot

AUGUST 30, 2022

Do you know that upsell opportunities exist throughout the customer journey and all you have to do is identify and take advantage of them? You’ll learn: Why upselling benefits both you and the customer. The best way of identifying upsell opportunities is by segmenting customers based on product usage. Yes, they do!

Customer Experience 93

Customer Experience User Testing Product Research Onboarding KPIs 93