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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

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Creating Customer Feedback Systems: A Step-By-Step Guide

Userpilot

How to create customer feedback systems to gain insights into user needs ? TL;DR Customer feedback systems are frameworks for collecting, organizing, and analyzing customer feedback for actionable insights. NPS surveys track customer loyalty and provide insights into their satisfaction. Let’s dive in!

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How Should PMs Use Customer Empathy to Build Better Products

Userpilot

What do you need customer empathy for? TL;DR Customer empathy is putting yourself in your customers’ shoes to better understand their problems and make it a part of your company culture to develop solutions that satisfy them on practical and emotional levels. Customer empathy is not limited to empathy in customer service.

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Product in Practice: How 2-Way Door Decisions Helped Simply Business Learn Fast

Product Talk

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

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How to Deliver a Better Product in Terms of Usability and User Experience?

Userpilot

TL;DR Usability focuses on the ease of use, efficiency, and effectiveness of a product, while user experience encompasses the overall satisfaction, joy, and value that users derive from their interactions with a brand. Start improving user experience and usability with user research.

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Feature Prioritization Matrix 101 for Product Teams

Userpilot

Examples of different prioritization frameworks. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions. Customer requests aren’t enough to make product decisions. And what to do after prioritizing features.

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Guest Blog Post: Four Quick Takeaways From #BoS2019

Business of Software Conference

How does your company’s product provide a solution for the pain points of your target customers and how do you talk about it through the sales cycle? She described it perfectly when she named OKRs as being “Overrated and Kinda Right.” OKRs & Outputs over Outcomes, Oh my…. Join the smart people who get BoS updates.

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