Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. In this blog post, you’ll learn an honest opinion about both growth strategies. What is product-led growth in SaaS? Product-led growth in SaaS.

Feedback Software 90

Feedback Software User Testing Customer Feedback Customer Experience 90

Userpilot

JULY 26, 2022

Goals vs segments: how do they matter in SaaS? SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. Goals and segments are equally important in SaaS.

Customer Feedback 83

Customer Feedback Customer Experience User Testing Feedback Software 83

Userpilot

DECEMBER 20, 2022

SaaS business models depend on repeat purchases to grow revenue and meet profit goals. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings. Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested. Marketing funnel vs Sales funnel. Conversion stage.

Feedback Software 88

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 88

Userpilot

APRIL 16, 2021

Offering a free trial is often expected for SaaS products in 2021. Even companies with high brand recognition, like Adobe and Hubspot, provide free trials of their products. That’s why most SaaS companies today don’t face a dilemma whether they should be offering a free trial or not.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. On the other hand, a B2B sales funnel concentrates on converting these qualified leads into paid customers through demos, pricing discussions, and other client-facing activities to close the deal. But how can you use it?

B2B 94

B2B Analytic Tools Feedback Software Data Visualization 94

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Book a demo to learn how it can help you, too. SaaS Conversion Funnel.

Analytic Tools 68

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 68

Userpilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue.

Onboarding KPIs 91

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 91

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MAY 2, 2022

Vanity metrics vs actionable metrics SaaS: which ones should you choose for your SaaS business? A vanity metric in SaaS makes your business appear impressive on the outside but actually doesn’t provide insights into business performance. What are vanity metrics in SaaS? What are actionable metrics in SaaS?

Onboarding KPIs 89

Onboarding KPIs Research Software Analytic Tools Feedback Software 89

Userpilot

APRIL 10, 2023

Could freemium work for your SaaS business? TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Book the demo ! What is a freemium strategy?

Feedback Software 74

Feedback Software Analytic Tools User Testing Strategy 74

Userpilot

MAY 1, 2024

Try Userpilot and Take Your Customer Loyalty to the Next Level Get a Demo 14 Day Trial No Credit Card Required What exactly is online community building? This is especially important if your product helps others create new content, such as blog posts, images, and videos. Who will be the members?

Feedback Software 71

Feedback Software Customer Feedback User Testing Customer Experience 71

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 91

Feedback Software Research Software Reporting Tools Onboarding KPIs 91

Userpilot

MAY 11, 2022

This article will walk you through each essential step of implementing user segmentation in SaaS products. There’re eight key product user segments to focus on: new users and existing users, free trial vs. lifetime free vs. paying users, and users that haven’t engaged with a core feature. Demographic.

Analytic Tools 89

Analytic Tools Feedback Software User Testing Customer Feedback 89

Userpilot

MAY 31, 2022

As a SaaS marketer, you are probably thinking of the conversion of a visitor into a paying customer. Paying and loyal customers are indeed the main goal for SaaS companies as it’s directly related to revenue. What are micro-conversions in SaaS? For instance, a user might view your product pages and sign up for a free trial.

Analytic Tools 82

Analytic Tools Feedback Software Data Visualization Customer Feedback 82

Userpilot

JUNE 29, 2022

It helps SaaS companies better understand their customers and address their needs more effectively. Behavioral segmentation data is the most valuable for SaaS companies. Code-free and easy to integrate. Pricing: 14-day free trial with all features included. Pricing: Free trial available. Kissmetrics.

Analytic Tools 90

Analytic Tools Research Software Data Visualization Reporting Tools 90

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos.

Research Software 88

Research Software Feedback Software Onboarding KPIs Product launches 88

Userpilot

MARCH 16, 2023

It has a 14-day free trial and three subscription packages: Basic, Professional, and Corporate. UserGuiding has a 14-day free trial. The free plan comes with an extra 30-day money-back guarantee. This article serves as a UserGuiding pricing guide and discusses better alternatives that might be worth investing in.

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Reporting Tools 86

Userpilot

MAY 17, 2021

Product Marketing KPIs vs Product Marketing OKRs. Acquisition stage KPIs to track: CAC, Free Trial signups , or Demos booked. Product Marketing Metrics: Product Marketing KPIs vs Product Marketing OKRs. Key result: increase number of demo signups to 35 per month. What is Product Marketing?

Onboarding KPIs 92

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 92

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. And this blog post will look at both concepts and answer every question you have about them. For most SaaS products, SEO and content writing will be a primary marketing channel.

Feedback Software 93

Feedback Software Research Software Product Marketing Marketing 93

Userpilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. A premium (reverse) trial is another method to increase customer perceived value. The metric is also used to predict customer churn.

Research Software 90

Research Software Feedback Software Analytic Tools User Testing 90

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 90

Research Software Feedback Software Analytic Tools Onboarding KPIs 90

Userpilot

FEBRUARY 18, 2022

If you’re like most SaaS founders, you’ve probably struggled to find the sweet spot in trial pricing. Companies with high revenue per user (RPU) and a low cost per lead (CPL) should consider a trial pricing strategy since it filters out unqualified leads while still offering an accessible price for prospects.

Feedback Software 52

Feedback Software User Testing Onboarding KPIs Customer Feedback 52

Userpilot

JANUARY 31, 2023

CSQLs are essential for SaaS companies as they are cheap but high-converting and generate lean revenue. You can drive revenue growth with CSQLs by using modals to prompt account upgrades, offering premium feature trials, rewarding loyal customers, and offering limited deals to create the FOMO effect.

Analytic Tools 82

Analytic Tools Feedback Software Data Visualization Customer Feedback 82

Userpilot

JULY 8, 2021

But how does the pirate metrics framework work for SaaS and how can it help drive growth? While the stages outlined in pirate metrics are generally applicable, product-led SaaS is a tad different and, as such, uses an adapted version of McClure's Pirate Metrics framework. Pirate metrics for product-led SaaS.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Framework 97

Userpilot

APRIL 28, 2022

Appcues vs Pendo? Onboarding software is in high demand for SaaS product managers , and with good reason – the market is booming. This article is going to dive into the Appcues vs Pendo debate and try to answer a key question… Which is the better tool for driving customer success? Let’s get started!

Analytic Tools 83

Analytic Tools Feedback Software User Testing Customer Experience 83

Userpilot

JUNE 30, 2023

This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. Userpilot is a product adoption platform that offers an AI-powered writing assistant to generate SaaS microcopy. Book the demo! Let’s dive in!

Feedback Software 91

Feedback Software Analytic Tools Research Software Data Visualization 91

Userpilot

OCTOBER 10, 2022

In this article, we consider 10 SaaS product marketing examples. Book a demo today to learn more about how Userpilot improves your product marketing strategy. Product marketing strategy vs. traditional marketing strategy. Product marketing vs. traditional marketing. Why should you have product marketers in your SaaS?

Feedback Software 85

Feedback Software Research Software Product Research User Testing 85

Userpilot

DECEMBER 22, 2023

Get the demo to see how! Microcopy comes in different forms and shapes: Call-to-action (CTA) buttons (‘ Sign up ‘, ‘Book the demo’, ‘Learn more’) Error messages Placeholders and form instructions helping users understand what information to enter (“Password must be at least 8 characters.”)

Analytic Tools 92

Analytic Tools Feedback Software UX Data Visualization 92

Userpilot

MAY 14, 2023

To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. Google Analytics is a free web analytics tool that allows you to receive detailed analysis reports about your visitors and their behavior. However, only Hotjar offers them in their free plan.

Analytic Tools 87

Analytic Tools Data Visualization Feedback Software Reporting Tools 87

Userpilot

JANUARY 6, 2022

Looking for user onboarding tools for your SaaS? Considering Appcues vs. WalkMe? We’ve prepared an in-depth, honest comparison and review of two top tools for feature adoption that we’ve either experienced first-hand or that have been used by friends at other SaaS companies. Me too, and so we’re here to help.

Analytic Tools 92

Analytic Tools Reporting Tools Data Visualization Software Review 92

Userpilot

FEBRUARY 20, 2023

Pendo vs Amplitude? Book the demo ! Using a user funnel in your SaaS helps you identify friction points and make data-driven decisions to boost conversions. Pendo pricing Pendo offers a free plan but its usefulness is very limited. Which of them should you choose to generate growth insights for your product?

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Userpilot

MAY 26, 2022

Customer engagement is a key factor in SaaS growth. In this blog post, you’ll learn exactly what a proactive engagement strategy is, its benefits, and how you can create one. There are multiple ways your SaaS business can implement a proactive engagement strategy. What is proactive engagement in SaaS?

Customer Experience 89

Customer Experience User Testing Customer Feedback Feedback Software 89

Userpilot

JUNE 15, 2022

Gross Retention vs Net Retention: which one should you measure? Learning to differentiate between the two can help you understand your SaaS business in greater depth and drive customer retention. The median NRR rate for public SaaS businesses is 114%, whereas, for private companies, the rate is between 60% and 148%.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

OCTOBER 8, 2021

Many SaaS businesses rate Pendo Analytics among the best in the industry. We previously discussed them in our blog post about Pendo here. You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. Userpilot includes NPS for free.

Data Visualization 91

Data Visualization Analytic Tools Software Review Feedback Software 91

Userpilot

MARCH 23, 2023

In this article, we’ll cover what contextual onboarding is, why it’s important for SaaS businesses, and how successful companies have implemented it by leveraging user onboarding software. Grammarly, where you can take a quick tour around a demo document and be free to experiment with the app to see how it works.

User Testing 70

User Testing Customer Experience Data Visualization Demo 70

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Is Freemium?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98