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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. Let's get right into it!

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Product Funnel: What Is It and How to Create One?

Userpilot

To let users experience the product value , consider a freemium plan or free trial , and create onboarding flows to guide them to activation. Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a product funnel? Book the demo! Product funnel.

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15 B2B SaaS Free Trial Best Practices To Boost Conversion Rates

Userpilot

Do you prefer free plans or just free trials? Or are your trials paid? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? TL;DR Free trials drive PLG by providing users with a chance to experience the product value. Book a demo

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SaaS Reverse Trial: Increase Free to Paid Conversions With This Trial Model

Userpilot

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. SaaS trials can last as long or as short as necessary.

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Credit Card vs. No Credit Card For SaaS Trials – What Should You Choose?

Userpilot

Offering a free trial is often expected for SaaS products in 2021. Even companies with high brand recognition, like Adobe and Hubspot, provide free trials of their products. That’s why most SaaS companies today don’t face a dilemma whether they should be offering a free trial or not. Table Of Contents.

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Freemium Strategy 101: Ultimate Guide for SaaS Companies [+ Examples]

Userpilot

TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Instead of offering only basic features or limited usage, a free trial gives access to the full product for a limited period. Freemium is a business model which gives users free access to the product.

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Micro and Macro Conversion Examples: Understanding What’s the Difference and Why They Are Important

Userpilot

Micro-conversion examples include interested people visiting the pricing page , requesting a demo , signing up for a free trial , or completing tasks in an onboarding checklist. In SaaS, a macro conversion usually involves converting a free-trial user to a paid user or going from a freemium to a paid one.