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How to Create a Persona in 4 Steps: A Guide with Template & Examples

Userpilot

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

Blog 94
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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Let’s get to it!

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End-User Behavior Monitoring: Types, Benefits & Tools

Userpilot

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. But how do you track and analyze end-user behavior? But how do you track and analyze end-user behavior? In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

How is it different from sales funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. What is marketing funnel analysis?

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

Wondering how to create a resource center for your SaaS product? Follow these 6 essential steps to create a resource center: Define the user personas of your product. Create different types of content to cater to everyone’s learning style. Then, you’ve come to the right place!

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

In this article, I’ll show you how my team and I approach product rollouts at Mixpanel in four major stages—and why no step should go skipped. B2B products often have to appeal to many different personas. Any new features we build have to appeal to some combination—and sometimes all—of these personas. Take Mixpanel, for example.