Userpilot

JUNE 20, 2022

Anyone even remotely involved in product management will tell you that! In this article, we’ll explain what A/B testing is, why it matters for product managers, and how product teams should plan and run a test. A/B testing can be used in: In-app messaging. What is A/B testing in product management?

User Testing 52

User Testing Product Research Feedback Software Testing 52

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Let’s say all 20 products have three market segments in common.

B2B 100

B2B Sales Training Product Management Product Manager 100

Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. However, in this article, we’ll be focusing only on the feedback that’s relevant to product managers.

User Testing 82

User Testing Customer Feedback Feedback Software Product Research 82

Userpilot

FEBRUARY 9, 2023

What’s product communication? Is it different from product messaging? Why is it important for your product? How can dedicated in-product communication tools help you achieve your product goals? Use segmentation to target specific user personas with relevant messages. Ready to dive in?

Analytic Tools 87

Analytic Tools Customer Experience Product Research User Testing 87

Userpilot

NOVEMBER 21, 2022

Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager? Goals, timeline, obstacles.

Product launches 90

Product launches Product Research User Testing Research Software 90

Userpilot

JUNE 12, 2023

Any savvy product manager should have a rock-solid understanding of goal-oriented user onboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place! Kontentino welcome message.

Analytic Tools 76

Analytic Tools Feedback Software Onboarding KPIs User Testing 76

Userpilot

JANUARY 31, 2023

TL;DR Customer activation is a term that describes the moment your users – both new and existing customers – start to experience value from your product or service. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). What is customer activation?

Customer Experience 85

Customer Experience Analytic Tools User Testing Customer Feedback 85

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 83

User Testing Product Research Feedback Software Customer Feedback 83

Userpilot

MARCH 14, 2024

In the article, we show product managers how to understand how users navigate before getting activated in a SaaS product, how to product analytics to choose the best path to activation, and share 8 tried-and-tested activation strategies. All that is to help you optimize your user journey and boost product adoption.

Data Visualization 90

Data Visualization Customer Experience Customer Feedback User Testing 90

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. This leads to its eventual death.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. Adoption journey map.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 96

Userpilot

JULY 13, 2023

Churn rates evaluate the rate at which customers discontinue subscriptions or stop using a product or service. The best tactics to drive business growth include: Personalize the customer experiences by tailoring in-app messages , recommendations, and offers to increase conversion rates.

Onboarding KPIs 87

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 87

Product Management University

OCTOBER 29, 2019

The trouble starts when you have multiple products that target the same exact markets and customers. Individual product goals force each product team to compete for development resources, marketing resources and mind share with the sales team – all in the interest of individual product goals.

Differentiation 100

Differentiation B2B Vision Naming 100

Userpilot

FEBRUARY 15, 2023

They use video within their own product tour, personalizing the experience with engaging, in-app video messaging. Jira opts for a more classic product tour approach. After catching users’ attention with an eye-catching slideout, they launch into a comprehensive walkthrough of the product’s capabilities.

Feedback Software 88

Feedback Software Analytic Tools Onboarding KPIs User Testing 88

Userpilot

MARCH 16, 2023

If you’re a product manager who doesn’t have a firm grasp over your customer onboarding cost, stop right there – you’re putting your business in danger. Appcues is a no-code user onboarding platform that will help you build experiences that drive product engagement. What is customer onboarding?

Analytic Tools 88

Analytic Tools Feedback Software Customer Experience User Testing 88

Userpilot

MARCH 29, 2023

Userpilot is a product onboarding tool with user feedback and analytics features. It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. Without it, product managers would have to rely on anecdotal data, hunches, or luck.

Data Visualization 81

Data Visualization Analytic Tools Embedded Analytics Feedback Software 81

Userpilot

JANUARY 6, 2023

Feature velocity is one of the product management buzzwords but what exactly does it mean? What does velocity mean in product management? Velocity is a valuable metric that enables product managers, product owners , and scrum masters to estimate how quickly the team can work through the backlog items.

Onboarding KPIs 86

Onboarding KPIs User Testing Customer Experience Feedback Software 86

Userpilot

FEBRUARY 17, 2023

What product discovery techniques can product managers use to build products that deliver value for their customers? TL;DR Product discovery comes before the product delivery process and its aim is to find and validate opportunities and solutions that will enhance product value and drive business goals.

Product Research 91

Product Research User Testing Data Visualization Analytic Tools 91

Userpilot

JUNE 26, 2023

It’s good practice to customize the messages for different users. For example, if the user gives you a really good NPS score, you can prompt them to promote the product by writing a review. For prioritization, use a framework that is aligned with your organizational and product goals.

Feedback Software 82

Feedback Software Analytic Tools Research Software Customer Feedback 82

Userpilot

MAY 31, 2021

The PMM role is at the intersection of product, marketing, and sales, so the responsibilities of these roles get easily mixed up with marketing managers or product managers. A product marketing manager’s responsibilities will vary from company to company depending on the company’s size and growth model.

Analytic Tools 77

Analytic Tools Onboarding KPIs Research Software Product Marketing 77

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. That should give you the level of insight and clarity you need to ensure each onboarding phase is engineered to meet your product goals effectively.

Analytic Tools 89

Analytic Tools Onboarding KPIs Research Software Feedback Software 89

Product Management University

MARCH 9, 2017

This might seem like common sense or something you’re already doing, but at the execution level, it changes everything because your starting point is customer goals, not company or product goals. If you’re practicing traditional product management, all of your products probably target the same customer organizations.

Customer Feedback 100

Customer Feedback B2B Vision Roadmap 100

Usersnap

MARCH 4, 2021

This is the story of how Christina, a product manager, set up a feature request workflow with a simple button in her product, so she could learn directly from the customers what to build next. Aligning feature requests with product goals How do I set up a workflow for feature requests? Simple as that.

Feedback Software 105

Feedback Software User Testing Research Software Analytic Tools 105

Userpilot

JUNE 28, 2021

With the rise of social media and the digital realm, brands need to move beyond plainly displaying messages and build a unique experience for their customers. Through CEM, a brand uses personalized messaging to move its prospects through the sales funnel, encourage them to move forward, and finally convert them into customers.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. That’ll help you chart the shortest possible path to value (and a customer journey geared toward value maximization).

User Testing 82

User Testing Customer Experience Customer Feedback Data Visualization 82

Userpilot

JULY 14, 2023

The process of creating a product analytics framework starts by identifying internal stakeholders it will benefit from. Next, each stakeholder group sets relevant product goals , chooses corresponding metrics , and selects data sources. Solid product analytics tools include Amplitude , Google Analytics 4 (GA4) , and Hotjar.

Analytic Tools 73

Analytic Tools Data Visualization Feedback Software Research Software 73

The Product Coalition

JULY 30, 2020

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. Even though the article is intended for entrepreneurs, it could also provide fundamental insights to product managers who are tasked to improve metrics in a marketplace.

Customer Experience 78

Customer Experience Product Research Onboarding KPIs Research Software 78

Userpilot

NOVEMBER 16, 2022

Any savvy product manager will tell you that an effective user adoption strategy template would be a huge asset to crafting onboarding experiences that drive adoption and growth. Let’s explore what goes into a playbook that will help you and your team drive toward your product goals. Context is everything.

Analytic Tools 93

Analytic Tools Feedback Software Customer Experience User Testing 93

Userpilot

JUNE 28, 2023

Arlo even came up with a progressive approach to in-app messaging in an effort to reduce delinquent churn and late payments. drives product adoption without a sales team Kommunicate is a chat-based customer support tool that helps companies combine human agents with AI-powered chatbots to offer better service 24/7. Source: Osano.

Onboarding KPIs 75

Onboarding KPIs Feedback Software User Testing Analytic Tools 75

Userpilot

JANUARY 23, 2023

Define your different buyer personas complete with their background details, goals, and pain points. Userpilot sample Product Manager user persona. Your goal here is to understand each user persona and optimize your growth marketing process to fit their needs. For instance, you could use checklists to drive users forward.

Analytic Tools 91

Analytic Tools Feedback Software Framework Data Visualization 91

Userpilot

JANUARY 31, 2021

In this post, you can find out the functions of product ops, how it facilitates the internal and external processes to create useful products, what the duties of a product ops manager are, and whether you should hire one or not. What is Product Ops. Is Product Management Same As Product Operations?

User Testing 52

User Testing Data Visualization Customer Feedback Customer Experience 52

Userpilot

APRIL 27, 2023

However, getting the customer insights that you need to improve your product – that’s another story. Here are a few best practices that might help you leverage customer feedback to drive your product goals. Check out this CES survey from the product management tool, Jira.

Feedback Software 69

Feedback Software User Testing Customer Feedback Analytic Tools 69

Userpilot

FEBRUARY 21, 2022

All product managers want to delight and engage their customers. We’ve covered how creating an interactive user guide can be an extremely valuable activity for boosting retention rates , engagement, and supporting your product goals. Userpilot – best software for creating interactive user guides.

Feedback Software 87

Feedback Software User Testing Customer Experience Onboarding KPIs 87

Amplitude

JUNE 29, 2017

Email’s still kicking around but there are tons of messaging apps and platforms like Slack that dominate communication. They’ll take their experience and use it to come up with suggestions to help you make your product better. After all, they know how to use your product and where to find the information they need.

User Testing 86

User Testing Customer Feedback Customer Experience Feedback Software 86