The Accidental Product Manager

NOVEMBER 2, 2020

The WhatsApp product managers may have come up with a way to make money Image Credit: Marina Stroganova. So just imaging this scenario: you are the product manager for a wildly successful mobile application. As a product manager, how would you go about transforming your free-to-use service into a money making machine?

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The Accidental Product Manager

AUGUST 7, 2023

Clearly, for the product managers who promote musicians this was a major setback. However, product managers are never stopped for long and virtual concerts that were delivered online were then quickly created. That has helped artist product managers to zero in on their superfans.

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Userpilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? Use user segmentation to choose the right participants for your experiments and in-app messages to reach out to them.

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

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Product Management Unpacked

APRIL 3, 2020

The job of a product manager has many elements, but at its core is a responsibility to build relationships, especially with development, engineering, sales and sales leadership, as well as executive management. There are many others, but these form the key triad for product management to get the product manager’s job done.

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Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

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Dear Strategy

SEPTEMBER 15, 2021

For those of you who are regular followers of the Dear Strategy podcast and blog, you know that, beginning with this episode, we will be moving away from answering direct strategy questions, and moving toward discussing real-world applications of some of the concepts that we’ve been discussing here over the past 4 years.

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Dear Strategy

SEPTEMBER 3, 2021

If you are a product manager or business unit leader, make sure that you have a firm understanding of what your corporate strategy really is. Be open to having honest discussions about whether your product-level goals and strategies are truly aligned with the values that your company claims to embrace.

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The Accidental Product Manager

MAY 8, 2023

As a product manager, how should you go about dealing with this delay? This means that they will now have to wait for their purchased product to arrive. What product managers would like to be able to do is find a way to make this waiting not so hard. How often should you do this? It turns out that this makes sense.

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Userpilot

OCTOBER 6, 2022

How can product managers use them to develop their products? A FAB analysis explores the interactions between features, advantages, and benefits of a product. A FAB statement is a kind of sales message that promotes the features, advantages, and benefits of a product to the customers. Let’s get to it!

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Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. Why should product managers segment users? JBTDs, user roles, etc.).

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The Accidental Product Manager

MAY 22, 2023

Taken together, all of these studies can help product managers decide how to approach consumers. Product managers that want consumers to choose a default or specific item can let them know they are being observed in real time, and customers will be more likely to choose the most obvious and easy option.

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Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

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Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

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Alchemer Mobile

MAY 17, 2022

Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly. By quickly addressing customer feedback through a message center your customers are more likely to feel heard, and less likely to take their potentially negative experience to app stores.

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The Accidental Product Manager

JUNE 13, 2022

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

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bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone. No one is doing validation work.”.

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Revulytics

MAY 17, 2018

Did you make it to the end of the blog title or stop after “short attention spans?” Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. What does it mean to be contextually relevant in the context of product management?

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Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

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Userpilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

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Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management.

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Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. Continuous Product Discovery.

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Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? Gamification comes in many forms: you use a modal with a celebratory message, animations, badges, or more. In-app messaging is a great form of secondary onboarding. #7 Then you are in the right place!

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The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

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Userpilot

SEPTEMBER 28, 2022

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.

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Userpilot

JANUARY 27, 2023

Evaluative research, on the other hand, tests how good your current product or feature is. Why is conducting evaluation research important for product managers? Ongoing evaluation research is essential for product success. It allows PMs to identify ways to improve the product and the overall user experience.

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The Accidental Product Manager

OCTOBER 31, 2022

Even existing products can be made to seem to be hip Image Credit: Mike Mozart. So here’s a classic problem that product managers are faced with all the time: you are responsible for an established product. What are you going to do to get customers interested in your older product ? Time has passed.

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The Accidental Product Manager

JUNE 6, 2022

Facebook product managers just can’t find enough news to use Image Credit: Megan Trace. The product managers at Facebook are facing a serious challenge. They have to find ways to expand their product development definition and make Facebook more interesting and relevant to their visitors.

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Userpilot

MARCH 9, 2023

Product-market fit can provide you with the answer to which direction you should go first. Product-market fit can also help with your positioning and messaging. Learning the voice of the customer can inspire your product messaging. This information will tell you if your positioning and messaging fit the market.

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Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Product managers use prototypes to test the product or feature ideas with real users.

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The Product Coalition

JUNE 17, 2020

The Importance of Data-Driven Product Managers If you don’t have a background in data science, managing data as a product manager can seem like a daunting task. Here, we’ve laid out the main metrics used by great Product Managers to build even greater products. Let us know on Twitter !

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Mind the Product

SEPTEMBER 19, 2019

I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. Product Management HQ also has a well-established Slack community, though I’ve not tried it. Marty’s blog is pretty good too. So, I did, and this is it.

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The Accidental Product Manager

MAY 16, 2022

They have been around for a very long time and providing baby products is something that they are well known for. What’s going wrong and what can J&J’s product managers do about it? The market has spoken: J&J’s baby products have lost more than 10% of their market share during the past five years.

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The Accidental Product Manager

FEBRUARY 22, 2021

It turns out that this is a really inefficient way of going about doing things and the product managers at grocery stores want to make some changes. However, in order to make those changes they are first going to have to update their product development definition and invent some grocery delivery robots.

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The Accidental Product Manager

AUGUST 8, 2022

Product managers at other streaming services need to realize that Indian consumers are flocking to Gaana, analysts say, because it has been built for them. What the Gaana product managers have used their product development definition to realize is that in India you have to understand the consumption habits by region and even by city.

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Userpilot

APRIL 25, 2022

Are you using a friction log to track and prioritize what to improve in your product? In this guide, our aim is to help savvy product managers understand what friction logs are, where you might use them, and how to create them. Why should product managers use friction logs? Let’s dive in!

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The Accidental Product Manager

JULY 11, 2022

Chinese product managers are trying to win over millions of Indian users Image Credit: Neha Singh. If you were the product manager for a new social media app, what would your #1 goal be every day when you went to work? There is only one answer to that question: to sign up more users for you app. billion people.

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