Remove period-over-period-analysis
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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is the ability of a SaaS company to keep its existing customers subscribed to and actively using its software products over an extended period. High customer retention means the revenue growth compounds over time as you grow your customer base. Why is customer retention important? 5-25 times.

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How to Read a Retention Table [+ Different Retention Analysis Alternatives]

Userpilot

Reading retention tables is just the tip of the iceberg when analyzing customer retention, and many other beneficial retention analysis alternatives are available. In this article, we’ll go through how to read a retention table and explore different retention analysis alternatives. over specific time frames.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

What is marketing funnel analysis? How is it different from sales funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. What is marketing funnel analysis? Why should you conduct it?

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Cohort Retention Analysis 101: How to Measure User Retention?

Userpilot

What is cohort retention analysis? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. Teams use cohort retention analysis to evaluate their strategies and analyze long-term user behavior trends to improve customer retention. Let’s get right to it!

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How to Measure Growth of a Company [+ Metrics]

Userpilot

TL; DR The company’s growth rate refers to the measurement of variables that indicate a company’s growth over time. Seasonal growth measures performance by considering the growth period and fluctuation in demand. Compound annual growth rates (CAGR) calculate the average annual growth of a company over a period.

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10 Analytics Dashboard Examples to Gain Data Insights for SaaS [+Best Tools]

Userpilot

This makes it much easier to extract insights from your analysis compared to looking at mere numbers. It needs to display changes and trends in data over time. Customizable: Dashboards should be customizable so that they can present data across different time periods or for different customer segments.

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How to Increase Free Trial Conversion: 15 Effective Strategies For Driving SaaS Growth

Userpilot

Calculate your free trial conversion rate by dividing the number of free trial users converted in a given period by the number of all free trial users within that period. The idea is for trial users to engage and find the product valuable enough to start paying after the trial period.