Macro and Micro-Segmentation (B2B): How To Provide Hyper-Personalized Experiences
Userpilot
SEPTEMBER 29, 2022
While micro-segmentation takes a lot of resources and time to implement, it’s the better of the two segmentation strategies since it’s more granular being based on individual user behavior. Micro-segmentation helps you group users by behavioral patterns. Firmographics in Userpilot.
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