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What is Customer Effort Score (CES): The Ultimate Guide to Measuring and Improving CES

Userpilot

If that’s the case, you’ll find Customer Effort Score or CES the perfect metric for your SaaS business. Measuring CES helps you keep tabs on a crucial aspect of any business – customer loyalty. But how can a single metric possibly help you monitor customer loyalty? What is Customer Effort Score (CES)?

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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Feature Prioritization Matrix 101 for Product Teams

Userpilot

What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions? And what to do after prioritizing features. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions.

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How to Convert NPS Passives into Promoters

Userpilot

NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty. Segment passive customers and offer them targeted offerings through in-app messages.

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How to Measure Customer Experience ROI and Optimize Your CX Program

Userpilot

Justifying improvements to CX without measuring your customer experience ROI can be hard. You need to prove that you’re making a difference and that metrics like customer retention are improving. This article will help you measure your ROI of customer experience and optimize your CX program. Book a demo to try it out.

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How to Improve Customer Satisfaction Scores: 14 Effective Tactics

Userpilot

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

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Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?

Userpilot

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?