Books Differentiation Market Research 
The Product Guy
AUGUST 13, 2020
A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.
Roman Pichler
APRIL 7, 2025
Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
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Product Innovation Educators
JANUARY 13, 2020
12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. It’s a practical marketing book for anyone launching or growing a new product or business.
Userpilot
SEPTEMBER 10, 2022
What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?
Mind the Product
MARCH 20, 2020
Using a graph from her best-selling book Escaping the Build Trap , Melisa shows how product work can be divided into three skill sets: Tactical. Start today, by analysing all the information available – customer and user research, market research, and user data. Operational. Preparing for the C-Suite. Communication.
Roman Pichler
OCTOBER 6, 2020
This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market.
The Product Coalition
MARCH 24, 2021
This thinking is misleading as the mere focus should be on getting a foot on the mainstream market, win a niche and then use those customers as a reference to attack adjacent segments. Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. Two Waves Book, 2020. (4)
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