The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 140

User Testing Feedback Software Product Research Research Software 140

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

MARCH 8, 2022

Harvard Business School appointed Perri to teach product management in their MBA program in 2019. Melissa’s largest contributions to the Product Management field. In 2018, Perri published a popular book entitled “ Escaping the Build Trap : How Effective Product Management Creates Real Value ”.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Book the demo! Overengineering is building a product that is more complex than necessary. Finding the product-market fit.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 10, 2022

The product development process of an MVP. Let’s have a look at the main steps: Conduct market research. Product creation. Conduct market research. Market research is necessary to assess the current situation in your industry. Market Research. Source: Product Coalition.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. And don’t forget to practice what you learn.

Startups 52

Startups Customer Experience User Testing Technical Review 52

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Intercom, Inc.

JANUARY 14, 2021

I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns. I’ll tell you, what happened to me was that I learned a lot about frameworks and high-level business strategy at Accenture, where I did consulting for four years, because that’s what you do as a consultant, right?

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Product Innovation Educators

DECEMBER 12, 2022

Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. He is currently working on a new book project, co-authoring Aligned: Stakeholder Management for Product Leaders.

Product Research 83

Product Research Workshop User Testing Management 83

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What is a product team structure?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

OCTOBER 21, 2022

Product managers are responsible for the overall product success throughout its lifecycle. The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. A product manager building a SaaS product of some sort, working in Agile software development practices. Growth Product Manager. Innovation Product Manager. Different Approaches, Same Job.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Book the demo!

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

MARCH 26, 2024

Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. SMART goal-setting framework.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. SMART goal-setting framework.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. SMART goal-setting framework.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. SMART goal-setting framework.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. SMART goal-setting framework.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Product Bookshelf

JANUARY 24, 2017

Building Insanely Great Products by David Fradin. This is a short book of rapid-fire advice snippets interspersed with a variety of anecdotes from Fradin’s career. Fradin races through a lot of concepts and briefly covers topics like pricing, go to market plans, and customer discovery. But wait, there’s more!

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

The Product Coalition

NOVEMBER 26, 2019

Product managers spend a lot of time in stakeholder meetings, planning sessions, reviews, standups, retrospectives, and even more in creating artifacts: OKRs, roadmaps, epics and user stories. Many product managers I speak with know full well that the system is broken and wasteful, but feel powerless to change it.

Onboarding KPIs 78

Onboarding KPIs Product Research Agile User Testing 78

Userpilot

APRIL 10, 2021

Then assess the needs of your chosen segment by conducting market research. This is a sign that your sales team probably needs to book more calls with that part of the world. If you use the NPS framework , this segments users into: Promoters – users who love your product and are actively referring it to their friends.

Analytic Tools 98

Analytic Tools Customer Experience Research Software User Testing 98

Intercom, Inc.

OCTOBER 15, 2020

Our previous conversations with Bob have covered how to unpack customer motivations and the Jobs-To-Be-Done framework (of which he was one of the principal architects). In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. Bob: Right. Shifting your focus.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Userpilot

AUGUST 20, 2023

The build-measure-learn process is a fundamental part of the lean startup methodology introduced by Eric Ries in his book “The Lean Startup.” ” Over time, companies across different industries have used it as a valuable tool for building successful products. Book a demo and learn more.

User Testing 97

User Testing Feedback Software Product Research Research Software 97

Userpilot

JANUARY 9, 2023

To create a micromarketing campaign, you must first conduct extensive market research. Book a Userpilot demo today to learn how it can help you create similar micromarketing strategies in your SaaS. Micromarketing is a marketing approach focusing on a small, specific group of customers. SMART goal setting framework.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Specify product vision and create the product strategy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

SEPTEMBER 25, 2023

Concept testing helps SaaS businesses validate ideas , make the product development process customer-centric, and detect potential issues early, reducing the risk of product failure. Book the demo to see how it can help your organization! This makes the product development process more customer-centric.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

The Product Coalition

JUNE 9, 2020

The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. I’d been then asked to take over the marketing department on top of my previous responsibilities (product marketing and product management).

Research Software 79

Research Software Startups Product Research Customer Experience 79

Product Innovation Educators

NOVEMBER 2, 2020

It reflects relevant practices, tools, processes, and concepts that the best organizations use based on the most credible research and the deep knowledge of expert practitioners. It has only been in the last few years that we’ve had the body of knowledge represented in a single book. Market Research.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

Mixpanel

AUGUST 3, 2023

Mark Kilens, Chief Marketing Officer at Airmeet, says he uses a framework when he thinks about marketing strategy. What do you want them to engage with (an offer, a free product, a piece of content, etc.)? Uber Carshare users were only able to book a car after they had completed signup. Who is the audience?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Mark Kilens, Chief Marketing Officer at Airmeet, says he uses a framework when he thinks about marketing strategy. What do you want them to engage with (an offer, a free product, a piece of content, etc.)? Uber Carshare users were only able to book a car after they had completed signup. Who is the audience?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Intercom, Inc.

MAY 17, 2018

Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90’s, alongside Harvard Business School Professor Clayton Christensen. In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Mixpanel

AUGUST 3, 2023

Mark Kilens, Chief Marketing Officer at Airmeet, says he uses a framework when he thinks about marketing strategy. What do you want them to engage with (an offer, a free product, a piece of content, etc.)? Uber Carshare users were only able to book a car after they had completed signup. Who is the audience?

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

JULY 18, 2023

To become a product manager, start building essential skills and experience by working in related roles like sales , marketing , or customer success. Book the demo to see how Userpilot helps PMs at every step of the product development process. Who is a product manager? Key roles in product teams.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98