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A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. Question: When you talk to customers on a weekly basis, who should you be talking to? You want to talk to power users.
Sometimes it’s because they’ve personally experienced a painpoint and want to address it. He began reading books like The Lean Startup by Eric Ries and The Four Steps to the Epiphany by Steve Blank. They were working on multiple features simultaneously, which all addressed different product and customer outcomes.
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, painpoints, and desires (AKA opportunities).
Left unaddressed, customer communication painpoints can cause dissatisfaction and eventual churn. We cover: Types of customerpainpoints. How to identify customerpainpoints. Six common customerpainpoints. Better customer support. Book a demo now.
Start by creating onboarding flows that are as unique as your users. Focus your attention on their painpoints , needs, and desires. Use welcome surveys to identify users’ jobs to be done and use cases. Finally, recreate the relevant path for new users. The best way to do this is via segmentation.
A lot of people, since my book has come out, have interpreted my book as a product management book. Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them.
Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.
The following is an excerpt from my upcoming book, Continuous Discovery Habits. As you collect customers’ stories, you are going to hear about countless needs, painpoints, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. John Dewey , How We Think.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
Address PainPoints Proactively: Regularly ask for feedback to show you value their input and are ready to adjust course. Demonstrate Customer-Centricity Stakeholders and teams trust PMs who prioritize customer outcomes over internal demands. It shows youre thoughtful, analytical, and focused on results.
It’s an organizational issue—moving quickly to beat competitors and keep up with changing customer preferences. When companies take the time to design products that match what the customer needs, profits soar, customer satisfaction (and retention) soars, and employee satisfaction gets a nice uptick too.
The problem with asking people to explain the processes and painpoints they have within the B2B space is that, at its most basic, you’re asking someone how they do their job and people are a little too used to talking about this to think about it creatively without prompting. Make discovery memorable. Promote Higher Order Thinking.
Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.
Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.
These are the customer needs, painpoints, and desires that, if addressed, will drive your desired outcome. This is how we’ll evaluate which solutions will help us best create customer value in a way that drives business value. Below the opportunity space is the solution space. But this isn’t Agile. Nor is it continuous.
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
He also works with design and leadership on the medium-term strategic space, helping decide and define future initiatives that will unlock value for their customers and prospects. This can create a false sense of familiarity, so Steve says they need to be intentional to avoid making assumptions about their users. Tweet This.
You’ll still need to put a lot of time and effort into defining your outcome , setting up your product trio , creating weekly touch points with customers , and mapping the opportunity space. Introducing a regular cadence of touch points with customers is a new endeavor for the Collaboration Group at 99designs. Tweet This.
He is Howard Tiersky, author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance. He founded FROM, a digital transformation agency, which has won over 100 awards for user experience design, including for their work redesigning the Avis app which is now ranked by J.D.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.
In your book Immutable , you address 5 truths of great product managers. In the book, I focus on those skills of product managers that are immutable or timeless, regardless of your organization or industry. 12:27] Customer intelligence. It’s an overarching understanding and appreciation of your customers and who they are.
And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams. Great e-commerce experiences for customers are built on speedy responses, instantaneous gratification, and convenience – this is no easy feat to provide. Sense their frustration?
I recently read a book that really helped formulate some of my thoughts around this. And one of the principles from this book is to design with and not for. Design with your customers, design with your constituents, not for them. Why are we continuously engaging with our customers? It’s called Design Justice.
According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path. Neglecting users’ lives away from their devices.
According to Gartner , companies that properly use customer journey maps are twice as likely to outperform their competitors that don’t. But to unlock such effective results, first, you need to know how to create impactful maps—which is what these 8 customer journey map examples are for. Creating user personas.
Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and painpoints. Why should you have a product analytics strategy?
We’ll highlight her influential book, which has inspired product teams worldwide. She promotes a structured, sustainable approach to continuous discovery, enabling product teams to integrate customer feedback into their daily decision-making processes. You can buy the book here. Who is Teresa Torres?
She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. The book offers actionable, step-by-step strategies based on insights from over 50 GTM experts from leading companies like Hubspot, Miro, and Figma.
Such a product is also referred to as a painkiller , as it addresses a problem or painpoint. But no matter how a product is classified, it must create value for its users—or it is doomed. The first three factors were—as far as I know—originally suggested by Tim Brown in his book Change by Design.
Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. Prioritize features based on what your customers need.
She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter. Strategy requires answering the four RDCL (“radical”) questions: Real PainPoints: Why does someone come to your product?
Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. The message feels careless, and the customer loses trust.
This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.
Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience. It’s about Customer-Led Growth. It’s all the above simultaneously.
Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Book the demo to find out how! Let’s dive right in!
Identify points of user frustration and friction Session replays allow you to see where users experience friction and diagnose the causes of their frustration. You can use the insights to optimize critical user flows and touchpoints like onboarding processes or signup forms.
A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the user experience. Customer effort score calculation. CES surveys might not be enough to collect 360-degree customer feedback.
Teresa is particularly well known for her contributions to the field of product discovery , and also, she is the author of the great book, Continuous Discovery Habits , which came out recently. It’s just, how do we make better decisions about what to build, and include the customer in the process? It’s not a new idea.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. This both shortens the sales process and enhances the customer experience. Look for patterns in customer behavior, common questions, and recurring challenges.
You listen to customers, get their requirements, build Products to address the requirement! You are not discovering the painpoints of one entity. Every month you talk to many customers, many users. Customer A wants an On-Prem solution. Customer B wants an extra customized solution.
I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs. said “Never.”
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