ProductPlan

SEPTEMBER 28, 2022

Airtable , the spreadsheet-database hybrid, put customer success before consultative sales in the buyer journey to convince their users that it was worth investing time and money to build on Airtable. Build your product with go-to-market in mind. They also have a sales team to sell large contracts to executive-level buyers.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 89

Onboarding KPIs Strategy Marketing User Testing 89

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Post-purchase, you will want to incentivize reviews, as review sites play a key part in purchase decision making as markets mature.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Gainsight

FEBRUARY 2, 2024

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. ” One-on-One Consulting Most customer training efforts begin as one-on-one consulting.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

OCTOBER 29, 2020

After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. And at that time, I was mostly building PowerPoint decks” After business school, I did more work in strategy consulting and realized I love building things. I love building products, building teams, building companies.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

SEPTEMBER 8, 2021

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. Right now, at Webflow, we’ve got one level of account executive and the majority of our opportunity is actually inbound.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. Adam: Shifting focus from your consulting and advisory roles, you spent the better part of three years in-house at Uber. Navigating supply and demand at Uber.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

MAY 26, 2021

Customer engagement software allows you to create automated engagements across the user journey – on brand, and without coding. The best results are achieved when you are able to integrate the tools in your marketing stack, so you can utilize the same user data across multiple channels. User segmentation. Segmentation.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Intercom, Inc.

JANUARY 31, 2019

For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Salesloft CMO Sydney Sloan on aligning sales, marketing and support. Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 65

Research Software User Testing Outbound Marketing 65

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. April is returning to BoS in 2020!

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. I would implore, I would beg, even, for brands to change their mindset and find a way to start investing in the support function. Last month, we published the second edition.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211