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While Eva Spexard s work doesnt fit into the typical product mold, shes found ways of applying a continuous discovery mindset, including conducting customer interviews , building opportunity solution trees , and making iterative improvements over time. We think of People Experience as a subscription product, explains Eva.
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Speaker: Kristi Faltorusso, VP of Customer Success at ClientSuccess
Your brand ambassadors are imperative to your business. They contribute to brand awareness, improve revenue, and build trust among existing and prospective customers. However, many advocacy programs experience huge levels of burnout due to overtasking advocates. How CSMs can own brand advocate relationships.
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We know that today’s customers prioritize experiences over other aspects of a brand. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition.
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