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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

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How to Keep Users Coming Back With Engagement Loops

Userpilot

Customer engagement loops can serve as extensions of your CS and marketing teams. Here’s why: a good engagement loop creates excitement and motivation that keep customers returning to your product. It follows the customer activity outlined above. And you know what that means—free customers without the extra CAC.

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What is Storytelling in UX and How to Use It?

UX Planet

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. It is now being used in UX design to create engaging experiences that echo with users long after they have left the interface. These interactions should make users feel something at the emotional level.

UX 95
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The Black Mirror Test – Roisi Proven on The Product Experience [Rebroadcast]

Mind the Product

Ethical frameworks for product development. The Product Experience is hosted by Lily Smith and Randy Silver. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services. The Black Mirror Test. Sponsor us.

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The 7 Most Important Laws of UX Design in 2024

UX Planet

Just as the physical world operates under predictable cause-and-effect relationships, so too does the world of User Experience (UX) design. Behind every interaction on every digital interface, lies a series of cause-and-effect relationships, dictating the predictable outcomes and human behaviors we encounter as users.

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Ground Rules for Applying AI to Product Management

Mind the Product

In my experience from working on data-driven products, I’ve found that a broad definition of AI helps me to focus on defining the problem I’m trying to solve, rather than fixate on specific techniques to use in the solution. Depending on the product lifecycle, product managers need to operate on all three of these levels at any given time.

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The Wrong Measure Will Misdirect You

Tyner Blain

We operate with proxy variables all the time, sometimes for good reason and sometimes with hidden consequences. Each problem could be described in terms which make sense within those local contexts (grow share of wallet, shorten a cycle time, increase usage of a new feature). Or failure.