Branding Customer Feedback eBook Inbound 
Gainsight
SEPTEMBER 22, 2023
Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.
Userpilot
FEBRUARY 4, 2022
We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.
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Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.
Intercom, Inc.
APRIL 29, 2021
Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.
Intercom, Inc.
NOVEMBER 23, 2022
It’s weird, we have all these terms now – customer-funded, indie hacker. It’s all about how to get more leads and customers and how to talk to customers or prospects. You have acquisition, monetization – charging those customers either more initially, more over time, or both –, and retaining those customers.
Userpilot
MAY 19, 2021
The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Do you want to: raise brand awareness? SaaS Inbound Marketing. Social Media.
Intercom, Inc.
MARCH 29, 2018
Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. His team works with companies ranging from tech giants like Amazon, Uber and Salesforce to Series A stage up-and-comers as they try to acquire more customers. Adam: All your clients today are inbound. Sure, do that.
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