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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

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Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

TL;DR A knowledge base is a centralized library that offers access to helpful information about a product or service. Knowledge bases offer lots of benefits, including improved customer satisfaction , reduced load of customer support agents , and improved self-service support. Play video tutorials directly in-app.

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User Documentation: The Ultimate Guide for Product Managers

Userpilot

Knowledge is power and user documentation is necessary for building it. This comprehensive guide will enable proactive product managers to figure out exactly how to craft documentation that will help users solve their problems and delight them. Tolstoy’s in-app video tutorials. User persona example.

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How Smiley Face Surveys Capture Instant Feedback and Boost Response Rates

Userpilot

This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them. TL;DR Smiley face surveys use smiley faces as answer options to measure customer satisfaction. It helps you measure customer satisfaction.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. How can ChatGPT be useful for product management? Let’s get started!

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15 Customer Experience Survey Best Practices For Collecting Valuable Feedback

Userpilot

Collect both quantitative and qualitative customer insights. Trigger customer satisfaction survey questions contextually using segmentation. Avoid biased questions in your customer satisfaction survey. Personalize your survey by adding photos and micro-videos to it. What is a customer experience survey?

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How to Deliver a Better Product in Terms of Usability and User Experience?

Userpilot

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Start improving user experience and usability with user research. Usability vs User Experience. Let’s get right to it!