article thumbnail

TicTok Product Managers Search For Ways To Stay Relevant

The Accidental Product Manager

TicTok product managers have to deal with new rivals Image Credit: HS You Is there any app that is hotter than TicTok? I mean go just about anywhere these days and you’ll find kids and adults with their noses buried in their mobile phones watching short videos that have been made for the TicTok platform. were using TikTok.

article thumbnail

The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Essential eCommerce Product Manager Skills

The Product HQ

Curious to learn about top eCommerce product manager skills? To flourish in a competitive industry like eCommerce, it is imperative to have an eCommerce product manager with the right skill set to drive your ecommerce business towards the right path. To learn more via video, watch below. Keep on reading then.

article thumbnail

How to choose the best video making DIY tool for your business?

The Product Coalition

Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. Have you ever wondered how companies used to communicate with their customers, do the brand building, create support collateral, and launch products in the past? Is the DIY tool really a do-it-yourself?

article thumbnail

What Went Wrong For The Peloton Product Managers?

The Accidental Product Manager

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit.

article thumbnail

Product Managers Start To Get Direct With Their Advertising

The Accidental Product Manager

Advertising only works if your customers see it Image Credit: Nick Amoscato Every product manager wants to be responsible for a successful product. In order to make your product be a success, you are going to have to get people to buy it. For some DTC product managers, diversification is partly about protection.

article thumbnail

Do Product Managers Need To Become Less Perfect?

The Accidental Product Manager

Product managers adopt a lo-fi approach to advertising their products Image Credit: nefasth When we think about how we want to present our products to our potential customers, I think that we can all agree that we’d like to make the product look as attractive as possible.