The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. This includes content marketing, performance marketing, brand marketing etc.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So we use loom as a tool, we definitely use docs and then I think what's most effective is, you know, going to team meetings that still works really, really well. What is your guys's process internally for that?

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So we use loom as a tool, we definitely use docs and then I think what's most effective is, you know, going to team meetings that still works really, really well. What is your guys's process internally for that?

Product launches 70

Product launches Research Software User Testing Product Research 70

Mind the Product

NOVEMBER 10, 2017

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. By definition, a cohort is a group of people who have a common characteristic during a period of time. It turns out, the marketing department had been testing ads for products that weren’t even listed on the website yet.

Analytic Tools 190

Analytic Tools Research Software Feedback Software User Testing 190

Mixpanel

FEBRUARY 23, 2021

To find some answers, we asked some of the smartest people we know for fresh insights —experts on product-market fit across different industries and geographies who’ve seen it again and again. The problem with defining product-market fit. Many definitions of product-market fit are murky, and the pathway to get there even murkier.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. Paul Adams who’s our Chief Product Officer at Intercom. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118