430: How changes in marketing are influencing products – with Ali Plonchak
Product Innovation Educators
APRIL 3, 2023
Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals. [7:14]
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