Product Innovation Educators

APRIL 3, 2023

Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Folding Burritos

JANUARY 25, 2018

” Including this type of questions into our “catalog” of internal communications definitely makes aligning different teams across the organization easier. Think about it as either inbound or outbound comms. ” “What are customers telling us?” ” “What’s working well and what isn’t?”

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. Well, three years on, I definitely appear to have lost the war on terminology, which is all well and good as it turns out.

Strategy 53

Strategy Outbound Inbound Marketing 53

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. While this list is definitely not exhaustive, you’ll surely walk away with even more ideas of how to monitor and improve user journeys in your app. What is a user flow?

Analytic Tools 78

Analytic Tools Customer Experience Customer Feedback Data Visualization 78

The Product Guy

JUNE 25, 2018

This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Definitions : First let’s go through some quick definitions to make sure we’re speaking the same language.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

Userpilot

APRIL 25, 2024

The choice between these depends on factors like your budget, time constraints, and whether you need exploratory data or definitive answers. The insights gained helped shape their all-in-one inbound marketing, sales, and service platform, which has become integral to their users’ daily operations.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Intercom, Inc.

NOVEMBER 7, 2019

Nico: Definitely. Nico: Definitely. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear. Nico: Oh yeah, definitely.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

JANUARY 8, 2019

Pulse, hosted by Gainsight, is the definitive learning and networking event for customer-driven professionals looking to grow their business and career. INBOUND | September 3-6, Boston, MA. At INBOUND, you’ll find over 200 breakout sessions, networking events, and keynotes from notable names like Shonda Rhimes and Deepak Chopra.

Events 45

Events Inbound Data Visualization B2B 45

The Product Coalition

JULY 3, 2018

Most of them are pretty good to handle inbound support tickets, but when it comes to providing support materials to our users and avoid those costly support tickets, they didn’t do the job. Definitely new WordPress integration. From the early days of our startups, we’ve always invested a lot in great customer support.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

The Product Coalition

OCTOBER 29, 2018

Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. inbound) Recruiter ?—?depending depending on the strength of your background, you’ll get varying levels of inbound recruiting on LinkedIn and in your inbox. Referral by someone who works at the company.

Inbound 60

Inbound Product Research Startups Weak Development Team 60

Nulab

FEBRUARY 10, 2020

Definitions. There are a few basic definitions that you will need to know: A hit is when any file is served, where a file is a page and an image. Getting backlinks, i.e. the inbound links that lead to your site from other sources. For example, you’ll see four generated ‘hits’ for three pictures and the main page.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

The Product Coalition

JULY 22, 2019

We were using it to manage clients, including interactions both inbound and outbound. This was definitely not the easy solution. If you are familiar with Salesforce, you may be familiar with this scenario. If you are not familiar, Salesforce is a pretty powerful client relationship management tool.

Customer Experience 60

Customer Experience Data Visualization Outbound Inbound 60

Intercom, Inc.

AUGUST 12, 2021

And so, you’re definitely going to see some businesses that make a choice to say, “I’m going to buy one video platform, and I’m buying one messaging platform. It can be definitely like a slippery slope down that road. Bobby: No, I definitely agree. And I hope they tightly integrate.”

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Usersnap

JULY 11, 2021

In every field of your marketing activity, you’ll definitely deal with questions which need to be answered by customer care. On the other hand the perceived customer experience will definitely be one of the most important growth factors. And it will be a great inbound marketing channel for new prospects too.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Intercom, Inc.

JULY 29, 2021

And you definitely felt that. It’s something we definitely believe here in Intercom, we take the cookie approach where we start something with a minimum of our product, and then it changes as you put that in place, things will emerge that you never thought of in the first place. You felt how fast it was growing. And I got it.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

APRIL 29, 2021

Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content. Joei: Yeah, I definitely felt that I was exposing my personal life quite a bit on the docu-series. Joei: Definitely.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Roy Madden

APRIL 1, 2016

With social experiences like Twitter and Facebook becoming core to the web, this concept of social selling has become a definitive new approach for the ways that organizations think about building relationships. We hear it at conferences, in LinkedIn forums, in team meetings, on Twitter, and on billboards.

White Paper 43

White Paper Inbound Entertainment User Testing 43

Intercom, Inc.

JUNE 21, 2018

We were definitely in that startup mindset of “don’t ask for permission, ask for forgiveness.” Is it transitioning from inbound to outbound sales? I don’t really think that ever flies, but at the time it was a little bit more acceptable. What are the biggest areas where they’re struggling?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

JULY 28, 2021

or “Phone and email support are inefficient and causing my team to get swamped with inbound conversation volume, how can I fix this?” With self-serve support, your team can be empowered to provide support to more customers than ever before – and still reduce your inbound conversation volume. Getting set up for success.

Reporting Tools 239

Reporting Tools Research Software Inbound Customer Experience 239

Brian Balfour

JULY 18, 2017

Let's return to the definition of Channel Model Fit, that channels are determined by your model, and look at why that is. They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships. CAC Spectrum.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

JULY 19, 2021

At some point, you will most definitely crash. Hubspot – a CRM that focuses on inbound marketing, tracking, and monitoring user engagement. This is targeted to the relevant user segment as seen in the image above. Analytics and tracking. Without analytics in your customer engagement platform, you are flying blind.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Intercom, Inc.

JUNE 6, 2019

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision. Liam: Definitely.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Usersnap

SEPTEMBER 27, 2022

If you can increase your bug tracking speed, then you can definitely produce better products in less time. But it definitely doesn’t lack any key features. Therefore, Redmine is definitely more than just a bug tracking tool. Initially released in 1998, written in Perl, it’s definitely an old dinosaur which is still around.

Reporting Tools 19

Reporting Tools Feedback Software Analytic Tools Data Visualization 19

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. In addition to signing up, completing various onboarding tasks is necessary to qualify for the PQL definition. Finally, we have the enterprise model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

OCTOBER 13, 2020

Support teams get a lot of repeated inbound questions, which get tedious to answer. An early working prototype you can interact with provides clarity and definition to ML projects, which often suffer from fuzziness. Case study: Resolution Bot.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Intercom, Inc.

FEBRUARY 22, 2019

It’s definitely true that chatbots help your customer service agents (we call them customer support representatives here at Intercom) do their jobs better. Now, 1 in 5 of all our inbound conversations are resolved by the bot!” Now, 1 in 5 of all our inbound conversations are resolved by the bot!” – Kieran Doyle, Head of Growth.

Artificial Inteligence 267

Artificial Inteligence Customer Experience Inbound Banking 267

Intercom, Inc.

AUGUST 10, 2018

It’s powered by Operator, our bot technology, and if your business has a website, this is definitely going to help you grow your customer base and make your sales, marketing, and support teams more efficient and hopefully a little bit happier as well. Will: Yes, so today we’re launching Custom Bots. The rise of messengers.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Going East is definitely the area of focus in the future. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Salesforce? Directly to Asia and the Middle East.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Mind the Product

NOVEMBER 10, 2017

By definition, a cohort is a group of people who have a common characteristic during a period of time. Many of the companies we work with are looking to analyze inbound traffic among their various channels. Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line.

Analytic Tools 190

Analytic Tools Research Software Feedback Software User Testing 190

Brian Balfour

OCTOBER 13, 2017

Those numbers didn't feel reasonable for our current definition of the market. This new market definition was much bigger and the Model Market fit equation made a lot more sense. . Content and inbound sales was the bread and butter of HubSpot's history. But in a company full of experts around the channels, it just didn't work.

Framework 111

Framework User Testing Customer Experience Inbound 111

Lenny Rachitsky

MARCH 12, 2024

Some of these inbound requests have turned into great episodes, but I find this channel to be the least helpful for finding great guests. Video is definitely more work, especially the editing, but so it goes. People will start to come to you. Say no to most of them. See point #1 above. Keep trying.

Technical Review 138

Technical Review Analytic Tools Research Software Feedback Software 138

Pragmatic Marketing

OCTOBER 11, 2019

To your point, though, there's definitely a lot you can do, you know, a launch is usually a specific day or a specific week or you know timeframe, but often we’ll start to introduce an idea into the market or like into our customer base beforehand. You guys just did inbound like in the last couple of weeks. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

To your point, though, there's definitely a lot you can do, you know, a launch is usually a specific day or a specific week or you know timeframe, but often we’ll start to introduce an idea into the market or like into our customer base beforehand. You guys just did inbound like in the last couple of weeks. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

NOVEMBER 23, 2022

” “I don’t regret the decision but there are definitely things where I didn’t know that I would lose some part or I would have to deal with some other part” Again, everyone is well-intentioned, and you’re working through it, right? It was definitely a little bit of luck and good timing.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

APRIL 9, 2020

Dee: I totally agree, and I must say, compared to some of my friends, I’m definitely noticing that Intercom is brilliant for making sure those social interactions keep going between colleagues even though we’re not all in the same space. And we definitely won’t touch it over there.”. Some of them are struggling.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

OCTOBER 29, 2020

And let me tell you, it was definitely not at all cool at that time, but it inspired me to realize that there are some things that humans are particularly great at doing, and then there are things that we can automate in ways that make people’s lives better. We were definitely early. So that was definitely one thing.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209