The Product Coalition
JULY 8, 2019
An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.
The Product Coalition
FEBRUARY 9, 2021
some ideas and investments have outsized returns Focus Having a definite plan for the future There is no formula Last Mover advantage 3. A framework for thinking about how to really engage your users and customers with your product. Product/market fit needs the product and market to fit. by Justin?—?Takes
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The Product Coalition
JUNE 9, 2023
Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.
The Product Coalition
JULY 25, 2021
It is especially true in product management , where much of the growth that needs to happen is in soft skills and not necessarily in professional knowledge. Growing your soft skills requires expanding your comfort zone, which means leaving your original comfort zone, which in turn isn’t comfortable by definition.
The Product Coalition
JANUARY 4, 2021
at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.
Userpilot
APRIL 25, 2024
Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. It acts like a guide, helping businesses navigate the complex market landscape.
Intercom, Inc.
NOVEMBER 7, 2019
It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Definitely. Nico: Definitely.
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