bpma ProductHub

DECEMBER 22, 2017

The Total Addressable Market (TAM) is the number of all buyers; Serviceable Available Market (SAM) is the portion of TAM that you can reach with your sales channels; and SOM is your likely share of the market by your sales channels. Let’s start with some definitions. Link for more].

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Definition Marketing Reporting Tools Banking 150

Mind the Product

MARCH 3, 2020

In this ProductTank San Francisco talk, Rahul , CEO and Founder of Superhuman , shares with us a framework for determining product/market fit and optimizing until you achieve it. Measuring product/market fit. Their team was busy working and coding the product but nothing had been officially released yet.

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User Testing Engineering Product Marketing Marketing 122

ProductCraft

SEPTEMBER 22, 2020

If you go by the definition of “tango” in the Merriam-Webster dictionary, the title of this article suggests an interaction characterized by a lack of straightforwardness! Read more » The post The Perfect Tango Between Product Marketing and Product Management appeared first on ProductCraft by Pendo.

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Product Marketing Marketing Product Management Product Manager 104

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 112

User Testing Product Research Product Marketing Testing 112

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Brian Balfour

JUNE 28, 2017

Building a great product is a piece of the puzzle, but it’s far from the full picture. There are great products that never reach $100M+. There are also terrible products by many people's definition that reach far greater than $100M+. It’s Not Just Product Market Fit The second “go-to” answer is product market fit.

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Product Marketing Marketing Framework Definition 111

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

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Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

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Feedback Software Research Software User Testing Customer Feedback 98

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

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Product Marketing Customer Experience Marketing KPI 69

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. Significantly reduce the overhead cost of sales and marketing as compared to a direct sales model.

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B2B Customer Experience Product Marketing Definition 130

Product Management University

MAY 11, 2023

Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix!

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Product Research Download Definition Books 113

Product Management University

AUGUST 15, 2023

If product priorities are shaped by market segment priorities instead of individual product needs, aren’t the priority debates just shifting from products to markets? It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

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Product Management Product Manager White Paper Management 246

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. Some even need to be left untouched.

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Framework User Testing Customer Experience Definition 105

Userpilot

OCTOBER 15, 2021

What's worked for ActiveCampaign might not be your audience's preference but it's definitely worth a try. ActiveCampaign Marketplace product update email. Want to get started with your product launch email campaign? Which is best: text-only or text and images? The answer is: you need to test it.

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Feedback Software Research Software Product launches User Testing 98

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

JUNE 18, 2023

I have come to realize that people understand it very differently from the way I do (perhaps because they are not product experts?), and moreover, that the most common interpretation was not at all what I wanted to deal with, and definitely not where I believe (to date) most entrepreneurs need help. We are here to help you.

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Naming User Testing Feedback Software Weak Development Team 128

Product Management University

OCTOBER 11, 2023

Product management has set everyone else up for success. Product marketing now has a differentiating message to fill the pipeline. Customer on-boarding teams implement with clear customer outcomes as their target, and the product has no major deficiencies that delay the go-live date or the revenue meter.

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Product Research Feedback Software Differentiation Management 130

The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

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Framework Reporting Tools Definition B2C 123

Product Management University

FEBRUARY 1, 2024

The problem is you’re just getting started while the majority of your stakeholders are blissfully dusting off their hands thinking it’s done and eager to tackle the next product idea with carbon-copy expectations of success. The Product Version 1 and Done Dilemma – Root Causes!

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The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. I think there is definitely a better way to write it!

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User Testing Data Visualization Product Marketing Feedback Software 65

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing.

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B2B Customer Experience Definition Demo 147

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

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User Testing Document Product Marketing Marketing 118

Product Management University

APRIL 8, 2024

Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It all starts with product management.

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Leadership Marketing Product Management Product Manager 147

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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Education Marketing Weak Development Team User Testing 110

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 140

Product Research Customer Experience User Testing Entertainment 140

Product Talk

JUNE 16, 2021

Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery? UX writers?

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Product Research User Testing Research Software Software Engineering 255

The Product Coalition

JANUARY 13, 2021

I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit. The problem definition also includes the customer segment you are addressing (who are you solving it for).

User Testing 118

User Testing Definition Product Marketing Marketing 118

Bain Public

SEPTEMBER 17, 2020

The SOAP™ 12-Module Process: Module Topics 1 Audit & Analyze Business Model BHAG Define the problem Define the solution Revisit company value proposition Assemble your value proposition 2 Create a Business Model Canvas for your Product Do you have a product/market fit?

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Framework Leadership Customer Communications Definition 52

The Product Coalition

DECEMBER 6, 2023

However, the definition of strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. You are not alone.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

AUGUST 14, 2022

One seasonality that definitely happens but I don’t have a clear explanation why, is with accelerator programs. For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. Something definitely didn’t work. Speed-Up the Journey to Product-Market Fit.

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User Testing Feedback Software Product Research Customer Feedback 125

Intercom, Inc.

JULY 18, 2022

Des shares insights from the full range of his career – the chat is packed full of anecdotes and lessons about the origins of Intercom, the most enduring startup myths, his approach to angel investing, the challenge of SaaS product marketing, and much more. ” The Makings of Great Product Marketing.

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Enterprise Startups Strategy Data Visualization 118

Roman Pichler

DECEMBER 4, 2018

But apply this strategy with caution: You will have to spend time addressing the technical debt incurred and putting your product on solid technical foundations. This should be done before reaching product-market fit, as you will otherwise struggle to scale up and keep your product growing.

Feedback Software 252

Feedback Software User Testing Customer Experience Weak Development Team 252

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

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Onboarding KPIs Customer Experience User Testing Weak Development Team 226