Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. So, let’s give that a whirl. You can still find that article by clicking here.

Strategy 53

Strategy Outbound Inbound Marketing 53

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. While this list is definitely not exhaustive, you’ll surely walk away with even more ideas of how to monitor and improve user journeys in your app.

Analytic Tools 74

Analytic Tools Customer Experience Customer Feedback Data Visualization 74

Mironov Consulting

DECEMBER 2, 2019

I’ve written and spoken extensively about how IMHO narrow Product Owner definitions don’t encourage successful commercial software products. And I plan on some intensive personal coaching/mentoring on experience-driven outbound work: Working together to defining outcomes versus output. 2] Narrow Scrum Product Owner ?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

The Product Coalition

JULY 22, 2019

We were using it to manage clients, including interactions both inbound and outbound. This was definitely not the easy solution. If you are familiar with Salesforce, you may be familiar with this scenario. If you are not familiar, Salesforce is a pretty powerful client relationship management tool.

Customer Experience 60

Customer Experience Data Visualization Outbound Inbound 60

Intercom, Inc.

NOVEMBER 7, 2019

Nico: Definitely. Nico: Definitely. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear. Nico: Definitely.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 18, 2017

Let's return to the definition of Channel Model Fit, that channels are determined by your model, and look at why that is. They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships. CAC Spectrum.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 93

Feedback Software Research Software Reporting Tools Onboarding KPIs 93

Intercom, Inc.

JULY 29, 2021

And you definitely felt that. It’s something we definitely believe here in Intercom, we take the cookie approach where we start something with a minimum of our product, and then it changes as you put that in place, things will emerge that you never thought of in the first place. You felt how fast it was growing. And I got it.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

At Amazon, most PMs are more outbound than inbound and don’t necessarily work as close to engineers at Google, but that tends to change depending on geography as well. I think at some point in time all of us tend to pick a space that we find exciting and rewarding at the same time, so it's definitely possible! Why or why not?

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. Going East is definitely the area of focus in the future. Salesforce? Directly to Asia and the Middle East.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

DECEMBER 2, 2019

From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone. Introducing Outbound. “Messages is now called Outbound because it’s home to more than just messages” Most significantly, Messages is now called Outbound because it’s home to more than just messages.

Outbound 38

Outbound Customer Experience Customer Feedback User Testing 38

Intercom, Inc.

APRIL 9, 2020

Dee: I totally agree, and I must say, compared to some of my friends, I’m definitely noticing that Intercom is brilliant for making sure those social interactions keep going between colleagues even though we’re not all in the same space. And we definitely won’t touch it over there.”. Some of them are struggling.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

SEPTEMBER 8, 2021

You have to hire people who are really comfortable with ambiguity, and you have to hire people that have a great attitude because building a startup is definitely not the faint of heart. Right now, at Webflow, we’ve got one level of account executive and the majority of our opportunity is actually inbound.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 5, 2019

Dave: So, segmentation definitely plays a part of it? As a Series A business, we have teams in Sydney, Dublin, and LA, and a mixture of inbound and outbound now. It depends on your definition of a salesperson, but, ultimately, salespeople don’t generate demand. Derek: Oh, absolutely. Patrick: Absolutely true.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Gainsight

DECEMBER 23, 2019

A million things going on outbound-driven, rapidly changing. So, is there inbound coming in? So $2 million the right number or 500K the right number? So you need to be aligned as we say, with what the company’s strategic priorities are at that point. And that’s interesting, was churn not a key metric?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Userpilot

MAY 19, 2021

These definitely play a role, but a study by SaaS Capital in 2020 found that one of the most influential factors is whether you are VC-backed or bootstrapped. Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119