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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. for building a new product venture, or, in this case, selling software to enterprise. Without Borrowing a Cent!

Books 185
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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And you definitely felt that. But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We have business development doing inbound and outbound. And I got it.

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Product Manager: Seeking Help

The Product Guy

This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Definitions : First let’s go through some quick definitions to make sure we’re speaking the same language.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. SaaS sales compensation tends to be higher when targeting enterprise customers since it takes longer to close deals and each contract brings in more annual recurring revenue ARR for the company. The enterprise model.

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SaaS Events You Can’t Miss in 2019

Gainsight

Pulse, hosted by Gainsight, is the definitive learning and networking event for customer-driven professionals looking to grow their business and career. Some of the topics they tackled in 2018 included AI and machine learning, SaaS and enterprise apps, Internet of Things, and cloud-native solutions. INBOUND | September 3-6, Boston, MA.

Events 45
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What is Marketing Research? Examples and Best Practices

Userpilot

The choice between these depends on factors like your budget, time constraints, and whether you need exploratory data or definitive answers. The insights gained helped shape their all-in-one inbound marketing, sales, and service platform, which has become integral to their users’ daily operations.

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Educate your customers through self-help support

The Product Coalition

Most of them are pretty good to handle inbound support tickets, but when it comes to providing support materials to our users and avoid those costly support tickets, they didn’t do the job. Definitely new WordPress integration. From the early days of our startups, we’ve always invested a lot in great customer support.