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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. for building a new product venture, or, in this case, selling software to enterprise. Venture Building 1.

Books 185
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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. And you definitely felt that. We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it. And I got it.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183
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SaaS Events You Can’t Miss in 2019

Gainsight

Pulse, hosted by Gainsight, is the definitive learning and networking event for customer-driven professionals looking to grow their business and career. Some of the topics they tackled in 2018 included AI and machine learning, SaaS and enterprise apps, Internet of Things, and cloud-native solutions. INBOUND | September 3-6, Boston, MA.

Events 45
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Educate your customers through self-help support

The Product Coalition

From the early days of our startups, we’ve always invested a lot in great customer support. Most of them are pretty good to handle inbound support tickets, but when it comes to providing support materials to our users and avoid those costly support tickets, they didn’t do the job. Definitely new WordPress integration.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. Prior to joining Dialpad, I was the CEO of a speech analytics startup called TalkIQ. It can be definitely like a slippery slope down that road. Voice is this last offline dataset,” he tells us.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Spendesk thinks about building its company in three stages: startup, growth, and scale. Nico: Definitely. Nico: Definitely. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. That’s quite a large market.