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The Must-Read Book List for Building New Product Ventures

The Product Coalition

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel?—?Theil some ideas and investments have outsized returns Focus Having a definite plan for the future There is no formula Last Mover advantage 3.

Books 185
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How to drive and increase traffic to your startup website

Nulab

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. Definitions.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”. We think these definitions are too one-dimensional because they’re focussed on products going TO the market. What is Product Marketing?

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3 Ways To Educate the Market That Actually Work

The Product Coalition

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. Many startups fall into this category.

Education 110
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3 Ways To Educate the Market That Actually Work

The Product Coalition

While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. Many startups fall into this category. It definitely wasn’t the first handheld computer. Many blue-ocean startups start here. This is a lengthy process, but it can definitely work.

Education 142
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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

I tried to correct the error of my ways from an early consulting career by joining a startup company in the customer service IVR service bureau field. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ Liam: I love that.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183