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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

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4 Ways to Improve In-App CX with Onboarding Techniques 

Alchemer Mobile

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage. Scenario 3: Using futuristic technology can pay handsomely.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

Userpilot

New feature or product enhancement checklist: Gather ideas for new features and improvements from customer requests and feedback. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. To evaluate your in-app messages, use flow analytics.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand.

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Tips for Rewriting a Digital Product

Roman Pichler

A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the product is still needed—be it to generate revenue, support other revenue-generating products, or automate business processes and increase productivity. Take Microsoft Office as an example.

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How to Use a Cancellation Survey to Reduce Churn: Template, Questions & Best Practices

Userpilot

It’s also a valuable tool for winning over users about to cancel their subscriptions. You can send your cancellation survey in-app or through emails. However, note that in-app surveys provide more immediate and contextual feedback than those sent via email. In-app cancellation survey form template.