Branding eBook Inbound Marketing 
The Product Coalition
JUNE 9, 2023
Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.
The Product Coalition
JANUARY 4, 2021
Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.
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Intercom, Inc.
APRIL 29, 2021
Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
Gainsight
SEPTEMBER 22, 2023
How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Still, when it comes down to it, they fundamentally help their customers accomplish the same thing: automate marketing. Technology companies, in particular, adopted these points of differentiation to gain market share. Very little.
Userpilot
FEBRUARY 4, 2022
Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model.
Intercom, Inc.
NOVEMBER 23, 2022
Instead of doing traditional content marketing in a crowded market with much more affluent players, ProfitWell focused on producing different, audience-based content to drive traffic. The markets were pretty okay, if not great, towards the end of 2021. If you enjoy our discussion, check out more episodes of our podcast.
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