UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. Marketing is the unity of data and feelings.

B2B 78

B2B Marketing Data Visualization User Testing 78

The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. Here is how a product strategy can help you create business results, even when the market is not in your favor. Part of the research is for fine-tuning how I explain the value as well as the service itself to founders and investors.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

NOVEMBER 19, 2020

A Growing Market Allergic rhinitis already affects between 10%-30% of the entire world population. Researchers have also found evidence that pollen seasons could be lengthening as a result of climate change ( source ): Source COVID-19 makes things even scarier. By thinking about users first, ALK reduced their app churn rate by 50%).

Research Software 129

Research Software Data Visualization Healthcare Customer Experience 129

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Centercode

JUNE 4, 2019

Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research? I’ll let you decide that one.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

Nulab

AUGUST 25, 2021

Whether you’re an Olympic runner, an app developer, or a wealthy big-city bachelor, getting to know what’s going on in the world around you is a smart thing to do. A competitive landscape analysis is a structured way to research your competitors. from marketing and sales to product development and community building.

Weak Development Team 86

Weak Development Team Research Software User Testing Customer Experience 86

Iteratively Blog

MARCH 15, 2020

They're the creators of hugely popular open source tool DBT. Apache Kafka), distributed systems, and much more. ? Data Elixir is one of the top newsletters in the market sharing the best articles on machine learning, data visualization, analytics, and strategy. It’s one of the ace strategies to market your brand.

Data Visualization 101

Data Visualization Analytic Tools Research Software Technical Review 101

Centercode

FEBRUARY 18, 2021

In the early 90s, the technological landscape was a very different place. And the idea of a home filled with technology that could wirelessly communicate not only with you but other pieces of technology was, for most, as out of reach as something on the Jetsons. Internet access wasn’t available in the average household.

User Testing 59

User Testing Customer Experience Feedback Software Data Visualization 59

Userzoom

SEPTEMBER 5, 2019

Technically there are an infinite number of ways you could attempt to recruit participants for your user research. Email lists allow researchers to recruit potential participants from your company’s opt-in contact list. Here’s another tip: always try to make your intercepts branded. c) Social media. You know, social media!

User Testing 85

User Testing Product Research Customer Feedback Customer Experience 85

Userpilot

APRIL 21, 2024

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Usersnap

NOVEMBER 15, 2019

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Slack is a communication app for colleagues and teams in the workplace, born out of frustrating internal communication such as endless CC’s and email chains. They research technologies their customers find useful.

User Testing 49

User Testing Feedback Software Research Software Data Visualization 49

UX Studio

APRIL 16, 2019

Analysing market potential. Both economic viability and users’ needs and pains drive the solution. This setup requires the involvement and collaboration of product managers, product owners, business analysts, developers, marketing experts, researchers and of course, designers etc. To create an entirely new market.

User Testing 96

User Testing Data Visualization Research Software Feedback Software 96

UX Studio: Product Management

MAY 23, 2018

TRIGO Group offers quality solutions, mainly focusing on the automotive, aerospace and other transport industries. This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. Market analysis and product research.

User Testing 95

User Testing UX Research Software Product Research 95

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Everyone knows market feedback is a must so that’s where you are going —  working with your customers, listening to them , and implementing a lot of what they say. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

UX Studio: Product Management

NOVEMBER 1, 2019

We will talk about this more in the chapter about research. When doing interviews , we need to note the words used by our interviewees, so we can use their own words later in the product or marketing. And don’t forget to offer a solution. These de facto standard solutions are called conventions. Create a style guide.

User Testing 76

User Testing Feedback Software Research Software UX 76

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. 1.5X: In-app messages are 1.5

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

The Product Coalition

FEBRUARY 5, 2021

So, we began by focusing on the supply (fashion e-commerce brands.) We decided to start by targeting smaller fashion e-commerce brands since we figured they would be easier to get in touch with compared to large fashion e-commerce brands. We determined that like most marketplaces, ours would be supply-constrained.

Research Software 137

Research Software Feedback Software User Testing Product Research 137

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

The Product Guy

AUGUST 10, 2017

A software product could overemphasize a feature that its own team just wanted to build. According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. 5 pitfalls and how to fix them. It lacks an absolute definition.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. The markets were pretty okay, if not great, towards the end of 2021. So, we were going to raise capital.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

JULY 4, 2019

Leaders have to get out of the business of saying: “I have this solution in my head. Josh: I’ve spent about 30 years in the technology industry, most of that time working as a user experience designer. It might be some kind of research. Change is much easier for teams and much harder for leaders. We don’t know.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

UX Studio

JUNE 27, 2018

Fintech startup Payment Courier set out to eradicate this pain by developing a payment plugin that can be integrated into any payment gateway or online payment system. In this UX case study, we describe how our team helped this startup enter the market with a well-designed product. Challenges & Solutions. Weekly schedule.

User Testing 71

User Testing Research Software Feedback Software UX 71

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userzoom

SEPTEMBER 10, 2019

This is because web design is so closely entangled with marketing that it’s hard to separate designing sites from selling products. ‘Imagineers’ spend decades designing theme park ride queue systems so visitors don’t find the wait off-putting. . This is both simpler and more complex than consumer research.

Research Software 43

Research Software User Testing Reporting Tools Customer Experience 43

Centercode

FEBRUARY 11, 2021

And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019. Anything less than a perfected product might sink your brand reputation. Purchases Are More Research-Driven.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context. It’s all about context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

BrainMates

SEPTEMBER 9, 2020

It’s interesting that some of the world’s most successful brands emerged during times of crisis, including IBM, Disney, GE and more recently, Groupon. The audience also heard about generating alternative products which have the dual purpose of helping you get to know your target market so you can continue to add value. Read the room.

Research Software 86

Research Software Entertainment Customer Experience Workshop 86

BrainMates

SEPTEMBER 9, 2020

It’s interesting that some of the world’s most successful brands emerged during times of crisis, including IBM, Disney, GE and more recently, Groupon. The audience also heard about generating alternative products which have the dual purpose of helping you get to know your target market so you can continue to add value. Read the room.

Research Software 52

Research Software Entertainment Customer Experience Workshop 52

Imaginary Cloud - Design

OCTOBER 28, 2021

App Design. ? Design is everywhere: from furniture construction to branding and advertisements, developed in different materials and scenarios. The difference between digital and graphic design is not on the tools they use but on the deliverables they produce, the mediums they use, and the type of relationship created with users.

Data Visualization 77

Data Visualization Analytic Tools Research Software User Testing 77

The Product Coalition

JUNE 8, 2020

You can claim that the first priority is retention of existing customers, then growth within these customers (because that’s what seems more feasible given the current market), and then adding more customers like them. For example, let’s say that you are building a system to help eCommerce companies deliver a personalized shopping experience.

Strategy 78

Strategy Product Research Customer Experience User Testing 78