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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

Product storytelling takes these stories beyond the simple goal of developing a product roadmap. It extends the stories into a narrative that communicates the product’s value to the customer. Product storytelling vs. brand storytelling. Narrate the product strategy.

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Strategic Debt Is the Silent Killer of Startups

The Product Coalition

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. There could be product gaps, technology gaps (for example scale), regulation gaps, or even branding gaps. Another component could be to break into a new market segment.

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4 Key Elements of Testing VR

Centercode

Customer Validation gives you a direct line to your users – their interests, habits, the things that excite or frustrate them – all of which help you develop your roadmap and product strategy. This would allow Oculus to see how their product stacks up against brands like HTC, Valve, and Samsung.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Become their trusted advisor, and the rest will follow. So who is right? Let’s start from the beginning.

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How Product-Market Fit Really Works (Part 2)

The Product Coalition

But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn. My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on August 3, 2022.

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How people will find your product

The Product Coalition

looking for articles, blog posts and eBooks, asking for content recommendations on Social Media, … Channels: Search engines, PR, blogs, eBooks, conferences & meetups, … Content & Actions : Educational blog posts & articles, eBooks, slides, executive summaries, Social Media ads, … ?