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Revealing our refreshed brand: How (and why) we’ve updated our look

Intercom, Inc.

Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? your logo , for example.) Stress testing the theoretical.

Branding 257
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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

For example, Slack , initially popular in tech industries, expanded its reach to various sectors, including education and non-profits to increase its user base. By converting competitors’ customers, it can quickly increase revenue and brand recognition. HubSpot ’s Customer Service Hub is a good example. You get the drift.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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UX Writing Examples: 6 Insider Tips for Impactful Microcopy

UX Planet

Let’s look at a more relatable UX writing example. Source This is a typical bad UX writing example. Source  — Flicker Basecamp here gives us a nice UX writing example that’s simple and just works well. Good UX writing examples hold the key to communicating any new or additional technology to your users.

UX 83
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8 Comprehensive Customer Journey Analytics Examples

Userpilot

Looking for practical customer journey analytics examples to inspire your own strategy? It will also dive into examples that can help you improve your customer journey based on insights into your customer behavior. Let us take a critical look at practical examples that can help you create successful journeys for your customers.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. For example, let’s say your product is a healthcare management platform.

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5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)

Userpilot

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. Five funnel examples to extract actionable insights: Marketing and sales funnel. Example of a user journey map. Here’s an example of how pairing with other reports gives you better insights. Activation funnel.