Alchemer Mobile
APRIL 21, 2022
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. In response, consumers interacted more with brands through their apps. Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps.
Mind the Product
APRIL 21, 2020
– to come back on to the podcast and chat about how to make sure that, despite everything that’s going on, you continue to incorporate discovery into your practice. Then there’s the second piece of it: What’s the part of Discovery that’s going to stay stable over time? Customer Discovery.
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Product Talk
MAY 3, 2023
In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. This I agree with. This I 100% disagree with. Let’s dive in.
Alchemer Mobile
DECEMBER 8, 2022
Media/Entertainment. If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedback loop. This tells us a few things.
Product Innovation Educators
JANUARY 9, 2023
Insights on brand storytelling for product managers. This is a branding and messaging issue. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. 2:14] What is brand storytelling?
Mind the Product
MARCH 24, 2020
These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. Ethical frameworks for product development. The Black Mirror Test. Kim Goodwin’s talk: How can we Build Human-Centred Products.
freshtrax
AUGUST 21, 2023
In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. There are cases of this where brands have successfully connected a fan base to the promotion of their services and products to develop new customers. Ayaka (Marketer): Yeah, that’s right.
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