Intercom, Inc.

SEPTEMBER 22, 2020

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. This trend shows no signs of slowing down. Embracing digital: from survival to thriving in the post-COVID-19 world.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 84

B2B Research Software Feedback Software Customer Experience 84

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples.

Research Software 85

Research Software Strategy Customer Experience User Testing 85

Userpilot

DECEMBER 19, 2022

This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management.

B2B 101

B2B User Testing Research Software Analytic Tools 101

Intercom, Inc.

SEPTEMBER 21, 2022

“These technologies may have helped businesses scale, but it sent relationships that customers had with businesses back to the dark ages” To deal with this scale, a new generation of technology companies emerged introducing ticketing systems and concepts like “do-not-reply” emails.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Which growth strategy is right for your SaaS product?

Feedback Software 95

Feedback Software Analytic Tools Research Software User Testing 95

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Almost half of support teams are slowed down because their tools aren’t integrated. Last month, we published the second edition. The empathy void isn’t solved by more training.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 93

User Testing Customer Feedback Feedback Software User Friction 93

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. What is micromarketing in SaaS?

Research Software 95

Research Software User Testing Customer Experience Data Visualization 95

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

Research Software 68

Research Software User Testing Outbound Marketing 68

Userpilot

AUGUST 29, 2022

Real-world examples to inspire you. Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. Your tool can help them realize that. Let’s get started.

Research Software 86

Research Software Engineering User Testing Marketing 86

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 96

Feedback Software Research Software Reporting Tools Onboarding KPIs 96

Mind the Product

NOVEMBER 10, 2017

For example, people born between 1972 and 1988 who have been struck by lightning are a cohort. In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. Test Your Hypothesis.

Analytic Tools 183

Analytic Tools Research Software Feedback Software User Testing 183

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

DECEMBER 2, 2019

We surveyed 170 non-native English speaking SaaS customers, and 135 support team leads to learn more. SaaS customers are more loyal to products that provide native language support. According to our research, 29% of businesses say they’ve lost customers because they don’t offer multilingual support. For example w?ith

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

DECEMBER 21, 2021

You can’t always get what you quant: Bringing numbers to life through user research. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. If you’re at all interested in using customer research to drive key business decisions, this is a must-read.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Business of Software Conference

NOVEMBER 1, 2023

We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. That kind of success takes work; there are no silver bullets.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Mixpanel

JANUARY 12, 2023

From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Qualitative research tells you why people do things.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

MARCH 19, 2019

Some of the most common paid customer acquisition methods are: Pay-per-click (PPC) ads : Small, text-based ads on Google and other search engines to drive direct response or brand awareness. It’s a cost-effective way to get your brand “above-the-fold” if your website content is not ranking highly enough. Research backs this up.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

JULY 6, 2021

Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI. For example, a Customer Champion in India could post on local job boards, lending more credibility to a brand not yet well known in India.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Intercom, Inc.

NOVEMBER 7, 2018

But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. It’s time for marketing and sales leaders to redefine tech stacks as growth stacks — the suite of tools that unlocks new ways of selling and better customer relationships.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

freshtrax

JUNE 16, 2021

An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. Then, I’ll show examples of brands that have successfully localized for the Japanese economy, market, and audience–examples any brand can follow.

User Testing 111

User Testing Research Software Customer Experience Inbound 111

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. This is episode four of Scale , a brand new podcast series on moving from startup to scale up. Not likely.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. For example, how we think about a subscription business’s growth. Liam: Yeah, I suppose.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

AUGUST 10, 2018

Combined with all the new apps in our Intercom App Store , these Custom Bots will make sure that both you and your customers get exactly the right outcome. Here at Intercom we believe that the future is one where all businesses will have a messenger on their website and their app. Will: So many more. Paul: The list goes on.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112